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Significant Increase in Consumer Confidence with Moviegoing Experience

As the Labor Day weekend marked a critical test for the resumption of U.S. theatrical releases amid the ongoing COVID-19 pandemic, Comscore today confirmed that Warner Bros.’ “Tenet” is continuing its successful run in theaters with a solid debut this...
16% - ights/Press-Releases/2020/9/Significant-Increase-in-Consumer-Confidence-with-Moviegoing-Experience

Gaming media in the Asia-Pacific Region

This week’s snapshot summarises the online gaming media footprint, as of July 2020, in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region.
25% - ights/Blog/Gaming-media-in-the-Asia-Pacific-Region

Programmatic CTV: Reaching Key Audiences and Improving the Ad Experience

Programmatic CTV: Reaching Key Audiences and Improving the Ad Experience
16% - ights/Presentations-and-Whitepapers/2020/Programmatic-CTV-Reaching-Key-Audiences-and-Improving-the-Ad-Experience

Multi-Year Agreement with Nextdoor for Digital Audience Measurement

Comscore today announced an agreement to provide Nextdoor, the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services, with Comscore’s industry-leading digital audience measurement.
24% - ights/Press-Releases/2020/9/Multi-Year-Agreement-with-Nextdoor-for-Digital-Audience-Measurement

Comscore Custom Solutions

In a complex and constantly changing world, companies need to react to the competitive environment with answers that can guide their business toward success. At Comscore, we measure what matters to you, to help you make timely decisions based on multiplatform...
12% - ducts/Digital/Comscore-Custom-Solutions

Next Generation Movie Theater Management System

Cinema Auditorium Control Engine (Cinema ACE), the next generation of theatre management system from Comscore is now available for all users after the successful completion of its beta launch.
28% - ights/Press-Releases/2020/9/Next-Generation-Movie-Theater-Management-System

Comscore Announces New Partnership with the World Surf League

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a new partnership that provides the World Surf League (WSL), the global home of surfing, with digital audience measurement.
14% - ights/Press-Releases/2020/8/Comscore-Announces-New-Partnership-with-the-World-Surf-League

Parenting in the Pandemic

The coronavirus pandemic has brought about significant change across the world, in every aspect of people’s lives, from work to home. For parent’s specifically, the pandemic brought about new challenges as they worked out home schooling strategies and...
13% - ights/Blog/Parenting-in-the-Pandemic

Comscore Awarded Gold at Brandon Hall Groups Excellence in Human Capital Management Awards

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is proud to announce that it has been awarded Gold in the Best Advance in Competencies and Skill Development category at Brandon Hall Group’s Excellence...
24% - ights/Press-Releases/2020/8/Comscore-Awarded-Gold-at-Brandon-Hall-Groups-Excellence-in-Human-Capital-Management-Awards

Has Auto Shopping Gone Mobile

The world is more mobile-oriented than ever before, and unsurprisingly, the use of a mobile device has become an important part of the car-buying process. Shoppers are increasingly using mobile devices to conduct a greater share of vehicle research, wherever...
11% - ights/Blog/Has-Auto-Shopping-Gone-Mobile