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comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Todays Fragmented Media World
In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” comScore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measurement of unduplicated reach and frequency across platforms,...
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ights/Blog/comScore-in-Journal-of-Advertising-Research-on-Why-the-Gross-Rating-Point-Metric-Should-Thrive-in-Todays-Fragmented-Media-World
Online-Video-Konsum der Deutschen steigt weiter stark an
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 46.9 million German internet users viewed a video online in March 2012. The number of people viewing videos...
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ights/Press-Releases/2012/5/Engagement-with-Online-Video-on-the-Rise-in-Germany
Retail Websites Now Reach 75 Percent of European Internet Audience Each Month
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ights/Press-Releases/2011/3/Retail-Websites-Now-Reach-75-Percent-of-European-Internet-Audience-Each-Month
L’industrie du voyage en Europe
Across EU5 countries, fifty-one desktop sites had audiences of more than one million unique visitors in January 2018, compared with twelve mobile apps, highlighting the difficulty to reach mass-market appeal with apps. In this report, we examine online...
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ights/Presentations-and-Whitepapers/2018/EU-Travel-Report
Trooh Turns to Comscore for DOOH Audience Measurement
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Trooh, a leading U.S. place-based media company connecting brands with millions of consumers on their daily journey out-of-home,...
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ights/Press-Releases/2021/10/Trooh-Turns-to-Comscore-for-DOOH-Audience-Measurement
Sobre a comScore
comScore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms.
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ut/Press-Room/Download-Comscore-logo-files/Company-Information
Tablet Users Skew Older and Towards Upper Income Households
A demographic analysis of U.S. tablet users found that the heaviest audience concentration was between the ages of 25-44, accounting for 45.8 percent of users. Compared to smartphone owners, tablet users were 28 percent more likely to be in the 65 and...
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ights/Infographics/Tablet-Users-Skew-Older-and-Towards-Upper-Income-Households
UK Digital Market Overview September 2014
Your monthly snapshot of digital audience trends. The Total Digital Population stands at 47.3m Unique Visitors in September, marginally down (-1.5%) on the previous month. The audience accessing exclusively from Mobile or Tablet devices was 2.3m, or just...
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ights/Presentations-and-Whitepapers/2014/UK-Digital-Market-Overview-September-2014
The State of the Internet in Brazil
This special webinar presentation is designed to help all kinds of organizations better understand the online audience in Brazil. comScore, the world's most recognized name in Internet audience measurement, has been reporting on the Brazilian audience...
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ights/Presentations-and-Whitepapers/2009/The-State-of-the-Internet-in-Brazil
comScore Reports February 2013 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry for the three month average period ending February 2013.
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ights/Press-Releases/2013/4/comScore-Reports-February-2013-US-Smartphone-Subscriber-Market-Share
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