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Streaming on Connected TVs Increases During Coronavirus

Our last post on OTT streaming detailed the increases we saw leading up to the week of March 16, 2020. Now that March has passed and we are weeks into a pattern of home isolation and distance learning, we wanted to explore how in-home entertainment streaming...
14% - ights/Blog/Streaming-on-Connected-TVs-Increases-During-Coronavirus

Communication and Brand Strategy in A Crisis

Moderated by Kristina Wogowitsch Joined with Chris Daniele from BBDO, Verity Wilson from Mindshare, Parls Blackwell from PMG, and Oliver Gibson from Hudson Rouge
13% - ights/Videos/Interview/Communication-and-Brand-Strategy-in-A-Crisis

Balancing Legal and Privacy Protections with Business Needs in the Age of CCPA and GDPR

We are in an "Always On" mode with social. With the introduction of "Stories," across Facebook and Instagram, the personalization and increased touch-points for social engagers to interact with brands has never been higher.
13% - ights/Presentations-and-Whitepapers/2020/Balancing-Legal-and-Privacy-Protections-with-Business-Needs-in-the-Age-of-CCPA-and-GDPR

Measurement and Analytics Role in Driving Strategy in Turbulent Times

Moderated by Grant Johmann Joined with Sid Shah from Conde Nast, Jason Ehrich from Fox News, Justin Karp from NBC Sports, and Freddy McLaughlin from Mondelez.
13% - ights/Videos/Interview/Measurement-and-Analytics-Role-in-Driving-Strategy-in-Turbulent-Times

Generational Divide Across Stay-at-Home Activities

Comscore Sees Generational Divide Across Stay-at-Home Activities. Mobile use, video chatting, food delivery, online shopping notably higher for Americans aged 18-34
11% - ights/Press-Releases/2020/4/Generational-Divide-Across-Stay-at-Home-Activities

Creative Content Re-Mixing in A COVID Environment

Shareablee has partnered with Fullscreen in developing insights to help answer critical questions.
10% - ights/Presentations-and-Whitepapers/2020/Creative-Content-Re-Mixing-in-A-COVID-Environment

Using Alternative Data Sources to Complement Traditional Industry Metrics by Jeremy Baksht

Consumer journeys have become more and more complicated in recent years with the move to digital.
10% - ights/Presentations-and-Whitepapers/2020/Using-Alternative-Data-Sources-to-Complement-Traditional-Industry-Metrics-by-Jeremy-Baksht

AI and Creativity - The Emerging Alliance for Driving Meaningful, Well Targeted Storytelling

As the data sets we gather continue to grow and grow, AI is on everyone’s mind as a way to manage that data.
11% - ights/Presentations-and-Whitepapers/2020/AI-and-Creativity-The-Emerging-Alliance-for-Driving-Meaningful-Well-Targeted-Storytelling

COVIDs New Normal Webinar Insights Series Rewind

With 2019 in the rear view mirror, we unpack the key takeaways for brands and publishers across social media from the year - what worked, what grew, what exploded, what imploded...and what to double down on in the year ahead.
9% - ights/Presentations-and-Whitepapers/2020/COVIDs-New-Normal-Webinar-Insights-Series-Rewind

INTERACT Virtual Summit: The Strategy behind Telemundo's Exploration on Content Formats and Audience Development

Joined with Brad Tribucher from Shareablee and Reny Diaz from Telemundo
13% - ights/Videos/Interview/INTERACT-Virtual-Summit-The-Strategy-behind-Telemundo-s-Exploration-on-Content-Formats-and-Audience-Development