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INTERACT Virtual Summit: Branded Content and Creative Monetization Models
Moderated by Ed Hannigan from Shareablee. Joined with Rich Routman from Minute Media, Alex Grant from Overtime, and Susan Getgood from SHE Media.
13% -
ights/Videos/Interview/INTERACT-Virtual-Summit-Branded-Content-and-Creative-Monetization-Models
Being Latino Origins and Approach to Content and Measurement
Nobody knew in 2009 that Being Latino, a simple Facebook page, would one day be the successful business it has become today. Being Latino was the #3 most engaged with branded content publisher on Facebook in 2019.
14% -
ights/Presentations-and-Whitepapers/2020/Being-Latino-Origins-and-Approach-to-Content-and-Measurement
Cooking and Organizing Are Top Screenless Activities During Pandemic
To get a pulse on consumer sentiment and offline behavior during the coronavirus pandemic, Comscore asked questions relating to the COVID-19 pandemic as a part of several of our syndicated surveys.
9% -
ights/Blog/Cooking-and-Organizing-Are-Top-Screenless-Activities-During-Pandemic
Online gaming durante la pandemia
With consumers in many nations across the world confined to home to help contain the outbreak of the coronavirus there is some anticipated change in online behaviour. The gaming category is one such example where an uplift was observed in all EU5 categories....
28% -
ights/Blog/Online-gaming-during-the-pandemic
State of Gaming in the UK
This report investigates the digital gaming landscape, the demographics of gamers, and the platforms used as well as the impact of the coronavirus pandemic on gaming behaviour, to provide new insights for those targeting this group.
10% -
ights/Presentations-and-Whitepapers/2020/State-of-Gaming-in-the-UK
Context & Audiences, Targeting In Tandem
18% -
ights/Videos/Interview/Context-Audiences-Targeting-In-Tandem
Coronavirus pandemic and online media consumption: settling into the New Normal
There was little public reaction as governments across Europe extended the current coronavirus pandemic related lockdown period for at least a few more weeks, demonstrating the collective acceptance of the “new normal” that Europe has got used to.
4% -
ights/Blog/Coronavirus-pandemic-and-online-media-consumption-settling-into-the-New-Normal
COVID-19 and its Continued Impact on the Auto Industry
As we enter the second month of stay-at-home measures, the U.S. economy continues to reel. The automotive industry in particular has been hit hard, with Comscore data showing a 25 percent decline in new vehicle demand year-over-year as of mid-March 2020....
16% -
ights/Blog/COVID-19-and-its-Continued-Impact-on-the-Auto-Industry
Comscore Sees Signs of Stabilizing Automotive Consumer Demand
As the COVID-19 pandemic continues to affect consumer demand, there are indications that the worst might be over for the automotive industry. New insights from Comscore shows that the significant drop in consumer demand for new vehicles seen across March...
11% -
ights/Press-Releases/2020/4/Comscore-Sees-Signs-of-Stabilizing-Automotive-Consumer-Demand
Impact of COVID-19 on Digital Media Consumption in APAC
The exponential spread of COVID-19 has generated unrivalled disruption and triggered changes in consumers’ behaviour. The APAC Client Insights team analysed the most recent data and here are some updates on the shifting digital consumption trends in Hong...
34% -
ights/Blog/Impact-of-COVID-19-on-Digital-Media-Consumption-in-APAC
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