The UK online gaming industry is booming, with three quarters of the UK population accessing a gaming site in February 2020 alone. As the nation lives through the coronavirus pandemic, gaming behaviour has only increased.
This report investigates the digital gaming landscape, the demographics of gamers, and the platforms used as well as the impact of the coronavirus pandemic on gaming behaviour, to provide new insights for those targeting this group.
Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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