- April 23, 2020

State of Gaming in the UK

Sarah Kelleher
Sarah Kelleher
Senior Corporate Marketing Manager

The UK online gaming industry is booming, with three quarters of the UK population accessing a gaming site in February 2020 alone. As the nation lives through the coronavirus pandemic, gaming behaviour has only increased.

This report investigates the digital gaming landscape, the demographics of gamers, and the platforms used as well as the impact of the coronavirus pandemic on gaming behaviour, to provide new insights for those targeting this group.

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Coronavirus Insights

Multi-Platform Content Measurement

Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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