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Comscore Announces Launch of QuickScore for Local Television

Comscore today announced the launch of Comscore Quick Score™, a television ratings report that provides viewership insights to local media within 48 hours of broadcast for faster, more efficient ad sales, programming and promotional decisions.
13% - ights/Press-Releases/2020/4/Comscore-Announces-Launch-of-QuickScore-for-Local-Television

Connecting with Your Audience during COVID-19

70% of consumers are engaging more on social during the pandemic and companies are posting 6% less content. How can brands lead the way to fill that void with the right message and content? We'll share our up to the minute research on what consumers want...
12% - ights/Presentations-and-Whitepapers/2020/Connecting-with-Your-Audience-during-COVID-19

Understanding Media Consumption During the Coronavirus Pandemic

Our “Understanding Media Consumption During the Coronavirus Pandemic“ webinar shares industry-specific insights on rapidly shifting media consumption trends across TV and digital, and offers perspective to help agencies and advertisers strategically reach...
9% - ights/Presentations-and-Whitepapers/2020/Understanding-Media-Consumption-During-the-Coronavirus-Pandemic

The Coronavirus Pandemic’s Relationship to Online Behavioral Shifts in Canada

Following our last update regarding digital media consumption during the Coronavirus pandemic, this article will highlight some of the major category changes reflected as of the week March 16 - 22, 2020.
11% - ights/Blog/The-Coronavirus-Pandemic-s-Relationship-to-Online-Behavioral-Shifts-in-Canada

Continuing Surge in Daytime Television Viewing

New insights from Comscore reveal the extent to which U.S. households are now tuning into daytime TV viewership and how television remains a vital outlet for Americans navigating the COVID-19 pandemic.
12% - ights/Press-Releases/2020/3/Continuing-Surge-in-Daytime-Television-Viewing

Workforce is Tuning In to Local Newscasts During Self-Isolation

It’s amazing how quickly life can change in a matter of weeks. With communities, cities and even entire states requesting that people stay in their homes, our lifestyles are changing, and with it, our TV viewing habits.
11% - ights/Blog/Workforce-is-Tuning-In-to-Local-Newscasts-During-Self-Isolation

COVID19 and its impact on Digital Media Consumption in India

As part of Comscore’s ongoing investigation into the COVID-19 and its impact on the Media and Advertising industry around the world, we now spotlight trends in India. We study key areas of digital consumption that are the most impacted by this pandemic.
17% - ights/Blog/COVID19-and-its-impact-on-Digital-Media-Consumption-in-India

Comscore Finds Continuing Digital Audience Growth for Key Categories

The latest information from Comscore shows that U.S. demand for digital news and entertainment continues to increase across several key categories amid the ongoing COVID-19 pandemic.
18% - ights/Press-Releases/2020/3/Comscore-Finds-Continuing-Digital-Audience-Growth-for-Key-Categories

Comscore Sees Shifting Category Trends for Digital Audiences Amid Pandemic

In analyzing digital consumption across several key categories for the most recent week of data (March 16-22, 2020), we uncovered several important trends in progress in response to the continuing COVID-19 crisis:
20% - ights/Blog/Comscore-Sees-Shifting-Category-Trends-for-Digital-Audiences-Amid-Pandemic

Coronavirus pandemic and online behavioural shifts March 30 update

A top-level look at how the coronavirus pandemic is affecting online consumer behaviour in Europe.
15% - ights/Blog/Coronavirus-pandemic-and-online-behavioural-shifts-March-30-update