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Carnaval 2020 a performance dos principais patrocinadores nas redes sociais
A maior festa popular do Brasil, o Carnaval, firma-se a cada ano como uma plataforma para inúmeras ações dos anunciantes, seja patrocinando ou apoiando eventos em todo o país.
12% -
ights/Blog/Carnaval-2020-a-performance-dos-principais-patrocinadores-nas-redes-sociais
Activation
Activate campaigns and package inventory by turning granular audiences and contextual data into actionable targets.
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ivation-Segments
New Comscore Data Finds Electric Vehicle Makers See Biggest Year-Over-Year Growth in Website Visitation
New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows visitation to electric vehicle segment websites surged 92 percent in the 2019 calendar year compared to 2018. The rising...
11% -
ights/Press-Releases/2020/3/New-Comscore-Data-Finds-Electric-Vehicle-Makers-See-Biggest-Year-Over-Year-Growth-in-Website-Visitation
Local TV Burning Issues Impact of Changes in Measurement Methodologies
When it comes to the evolution of local TV measurement, it can’t be denied that the times are changing. Local television is no longer just linear, but it also reaches across platforms. As a result of this transformation, networks and station groups are...
11% -
ights/Blog/Local-TV-Burning-Issues-Impact-of-Changes-in-Measurement-Methodologies
Contextual Targeting for Advertising on Connected TV
26% -
ights/Videos/Interview/Contextual-Targeting-for-Advertising-on-Connected-TV
Comscore Expands Political Offering
Campaigning for the House of Representatives is in full swing across the country, and voters in every Congressional district are already tuning in. That’s why Comscore is excited to announce the launch of Comscore Congressional District Ratings™.
12% -
ights/Press-Releases/2020/3/Comscore-Expands-Political-Offering
Comscore and IRIS TV Introduce Contextual Targeting for Connected TV and Video Advertising
Comscore and IRIS.TV today announced that Comscore’s brand safety and contextual categorization segments are now available for activation in IRIS.TV’s Contextual Video Marketplace. This partnership represents Comscore’s continued focus on privacy-driven...
34% -
ights/Press-Releases/2020/3/Comscore-and-IRIS-TV-Introduce-Contextual-Targeting-for-Connected-TV-and-Video-Advertising
State of Social UK in 2019
We are in an "Always On" mode with social. With the introduction of "Stories," across Facebook and Instagram, the personalization and increased touchpoints for social engagers to interact with brands has never been higher. The diversification of the platforms...
14% -
fts/State-of-Social-UK-in-2019
Comscore Reports Fourth Quarter and Full Year 2019 Results
Comscore Reports Fourth Quarter and Full Year 2019 Results. Q4 Syndicated digital revenue stabilized on a sequential basis. Q4 Local TV revenue up 35% year-over-year. Comscore announces measurement agreement with Comcast
23% -
ights/Press-Releases/2020/2/Comscore-Reports-Fourth-Quarter-and-Full-Year-2019-Results
Online consumer finance in the UK Banking on the new generations
94% of adults who accessed the internet in the UK also accessed a consumer finance website or app in December 2019; fintech apps such as Revolut are among the fastest growing finance apps.
30% -
ights/Press-Releases/2020/2/Online-consumer-finance-in-the-UK-Banking-on-the-new-generations
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