Comscore Expands Political Offering with Launch of Congressional District Ratings for Local Television Markets
New solution matches advanced audience segments to congressional districts to help local stations optimize political advertising sales
RESTON, Va., March 5, 2020 – Campaigning for the House of Representatives is in full swing across the country, and voters in every Congressional district are already tuning in. That’s why Comscore, (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce the launch of Comscore Congressional District Ratings™.
Just in time for the prime election cycle, Comscore’s new offering provides unique, granular insights on local television audiences precisely matched to U.S. congressional district boundaries. By transcending established local market definitions, Congressional District Ratings give local TV sellers the ability to drive higher ad revenue among political advertisers.
The power of Comscore Congressional District Ratings comes from Comscore’s proprietary advanced political and demographic data. Comscore can now deliver custom geography reports that are built from the ZIP code level up while leveraging its massive-scale TV measurement footprint of more than 30 million households.
“Having detailed TV ratings information can be highly effective in reaching and influencing voting audiences, particularly in the dozens of highly contested battleground districts where the margin for error is razor thin,” said Steve Walsh, Executive Vice President, Commercial, Comscore. “We’re thrilled to be introducing a solution that meets a critical need in the political advertising arena.”
With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. As the trusted and reliable third-party measurement leader, Comscore is uniquely positioned to measure how voters consume content across platforms, regardless of where or when they view it.
To learn more about how Comscore can help you reaching and influencing voting audiences, please contact us.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.