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Understanding online behaviour of women and Branded Content
Learn how to maximise the effectiveness of marketing campaigns and ROIs through understanding the online behaviour of Women and Branded Content.
10% -
ights/Presentations-and-Whitepapers/2019/Understanding-online-behaviour-of-women-and-Branded-Content
Comscore Expands Partnership with NBC and Telemundo Owned Stations to Full Group Deal
Comscore Expands Partnership with NBC and Telemundo Owned Stations to Full Group Deal New agreement brings Comscore’s linear TV and local mobile and desktop insights, as well as its political, automotive and consumer targeting segments to all NBC...
24% -
ights/Press-Releases/2019/1/Comscore-Expands-Partnership-with-NBC-and-Telemundo-Owned-Stations-to-Full-Group-Deal
Six new trends impacting Canadian retailers this year
Today’s Canadians spend more time on retail sites with their mobile device than a desktop or laptop. What’s more, mobile-only visitors make up over 50% of traffic to 8 of 8 prominent retail sites. What else has changed, and where are the opportunities...
28% -
ights/Infographics/Six-new-trends-impacting-Canadian-retailers-this-year
Comscore Expands Currency Relationship with Nexstar Media Group
Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a multi-year agreement with Nexstar Media Group (Nexstar). Effective January 1, 2019, Comscore will serve as a currency and measurement provider...
25% -
ights/Press-Releases/2019/1/Comscore-Expands-Currency-Relationship-with-Nexstar-Media-Group
Comscore Expands Currency Relationship with Gray Television
Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced an expanded partnership with Gray Television. Effective January 1, 2019, Comscore will serve as the local linear currency for the entire legacy...
17% -
ights/Press-Releases/2019/1/Comscore-Expands-Currency-Relationship-with-Gray-Television
Implementation error results in omission of Pulpo Media
Due to recent dictionary issues, Pulpo Media did not appear in Comscore's Hispanics Ad Focus category for the months of October and November 2018. Pulpo Media has consistently held the #1 position in this category since July 2016.
8% -
ights/Press-Releases/2018/12/Implementation-error-results-in-omission-of-Pulpo-Media
Comscore Expands Partnership with Scripps to Full Television Station Group Deal
Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a groupwide agreement with The E.W. Scripps Company (NASDAQ: SSP), one of the nation’s largest independent TV station owners, expanding its local...
28% -
ights/Press-Releases/2018/12/Comscore-Expands-Partnership-with-Scripps-to-Full-Television-Station-Group-Deal
Death to the High Street
The latest UKOM insights piece looks at the online presence of traditional high street department stores, and compares it with Amazon’s, the global retail giant.
16% -
ights/Presentations-and-Whitepapers/2018/Death-to-the-High-Street
DISH and Sling TV Join Comscore Campaign Ratings Beta Introduce Addressable Ads to Measurement Platform
DISH Media today announced it will join the Comscore Campaign Ratings beta alongside other leading media companies. DISH Media encompasses inventory of both DISH and Sling TV – including its live-streamed TV and VOD – and marks the first multichannel...
13% -
ights/Press-Releases/2018/12/DISH-and-Sling-TV-Join-Comscore-Campaign-Ratings-Beta-Introduce-Addressable-Ads-to-Measurement-Platform
More Front-End Automation Needed For Addressable TV: DISH’s Arrix
For marketers, addressable television advertising should not be an either-or proposition, according to DISH Media’s Kevin Arrix. It’s all about deciding its appropriate role within the mix of advanced-TV options.
14% -
ights/Videos/Interview/More-Front-End-Automation-Needed-For-Addressable-TV
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