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Comscore’s Reach Frequency
Comscore’s Reach Frequency optimizes campaign reach with key audience cohorts. Simulate, analyze, and plan digital campaigns pre-spend.
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e-Studies/Comscores-Reach-Frequency
Third-Party Cookie Deprecation Is Still on the Horizon
The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will delay the deprecation of third-party cookies past 2024, but that it...
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ights/Blog/Third-Party-Cookie-Deprecation-Is-Still-on-the-Horizon
Measure complete deduplicated reach
A major CPG client used Comscore’s market-level CCR Local reporting to identify the best performing publisher partners and optimize campaign Reach.
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e-Studies/Measure-complete-deduplicated-reach-in-129-local-markets
Comscore Campaign Ratings Extended Demographics by Publisher
A multi-national pharmaceutical client seeks to identify the channels most effective at reaching high-income households.
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e-Studies/CCR-Validates-Delivery-Across-All-Screens-Against-Audience-Cohorts-Beyond-Traditional-Demographics
Comscore at the 19th Annual Needham Technology Media and Consumer Conference
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that its executive leadership will participate in Needham & Co.’s 19th Annual Technology, Media and Consumer Conference.
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ights/Press-Releases/2024/4/Comscore-at-the-19th-Annual-Needham-Technology-Media-and-Consumer-Conference
Comscore To Announce First Quarter 2024 Financial Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the first quarter ended March 31, 2024 on Tuesday, May 7th at...
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ights/Press-Releases/2024/4/Comscore-To-Announce-First-Quarter-2024-Financial-Results
Navigating the Future of Publishing
This year is shaping up to be pivotal for the media industry, with both significant challenges and opportunities for publishers. At the recent Digiday Publishing Summit (DPS) in Vail, industry leaders zeroed in on key issues such as engaging cross-platform...
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ights/Blog/Navigating-the-Future-of-Publishing
Comscore Social Brand Survey Lift
Comscore Social Brand Lift studies showcase a publisher’s value by proving a 96% boost in partner brand interest as a direct result of the campaign.
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e-Studies/Comscore-Social-Brand-Survey-Lift
March Madness Across Screens: 2024 Recap
March Madness once again took the country by storm this year, and while congratulations are in order for the UConn Huskies Men’s team, as well as the South Carolina Gamecocks women’s team – the story doesn’t end there.
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ights/Blog/March-Madness-Across-Screens-2024-Recap
Comscore's 2024 State of Digital Commerce Report
Comscore has released its annual, research-based overview of key insights and trends from 2023 on digital e-commerce, mobile shopping, social and engaging the consumer throughout their journey.
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ights/Presentations-and-Whitepapers/2024/2024-State-of-Digital-Commerce-Report
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