Search for "company with 75M monthly users app NYSE 2015" returned 5362 matches

Rising Tide of Social Media Influencers in India

In recent years, Influencer Marketing has emerged as a powerful and widely adopted strategy in the digital advertising landscape. In 2024, we are seeing a global tech giant like Google India partnering with social media influencers, such as Shraddha or...
23% - ights/Blog/Rising-Tide-of-Social-Media-Influencers-in-India

Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams

Livestreaming is one of the best ways for brands to get in front of the Gen Z audience. Not only does it have the Gen Z audience’s attention, but it often has their attention for hours at a time. As gaming livestream audiences continue to grow, brands...
16% - ights/Blog/Comscore-and-Thece-Partner-To-Measure-Advertising-Effectiveness-on-Livestreams

Broadcast Industry Leaders Spearhead Investment in RUN3TV

In a landmark move for local broadcasting, several leading local broadcast groups including Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company today announced they are leading a collective venture that...
30% - ights/Press-Releases/2024/4/Broadcast-Industry-Leaders-Spearhead-Investment-in-RUN3TV

IA TikTok Gaming y mas

Entre los temas que más interés suscitaron, destacamos nuestros datos sobre IA, el auge de TikTok, la industria del gaming, los principales players del e-commerce y el fenómeno “Barbenheimer”. A continuación, os compartimos unos Key Takeaways sobre estas...
4% - ights/Blog/IA-TikTok-Gaming-y-mas

Comscore at Digiday Publishing Summit

Comscore was on stage at the Digiday Publishing Summit on March 26 from 9:25 am – 9:45 am MST with an expert panel for the discussion “Advertise Nationally, Optimize Locally – Monetization & Validation Techniques for Optimal Audience Reach".
12% - ights/Presentations-and-Whitepapers/2024/Comscore-at-Digiday-Publishing-Summit

Its All About the Audience

For the first time, we can consider wholistic approaches to maximizing reach across all screens & viewing experiences, ultimately driving better ROI and even a more optimal consumer experience. As the industry climbs to new heights in digital video consumption...
17% - ights/Blog/Its-All-About-the-Audience

Comscore Reaches Multi-Year Exclusive Agreement With BB Theatres

Comscore announces a multi-year, exclusive agreement with B&B Theatres® to provide Comscore’s innovative theatre and circuit management solutions to increase productivity and manage content across B&B’s 57 locations in real-time.
13% - ights/Press-Releases/2024/4/Comscore-Reaches-Multi-Year-Exclusive-Agreement-With-BB-Theatres

US Joint Industry Committee Awards Certification to Comscore for National Currency

Comscore, Inc. today welcomed the announcement from the U.S. Joint Industry Committee (JIC) granting it National Currency Certification as a transactable cross-platform solution.
17% - ights/Press-Releases/2024/4/US-Joint-Industry-Committee-Awards-Certification-to-Comscore-for-National-Currency

2023 Canadian Year in Review

Moving further into 2024, reflect on the changes in the digital media landscape throughout the previous year. In this in-depth webinar, we explored the evolving patterns in Canadian digital media consumption across diverse industries and platforms.
12% - ights/Presentations-and-Whitepapers/2024/2023-Canadian-Year-in-Review

ID-Free Targeting that Performs

The seismic shift in the advertising industry propelled by evolving data privacy regulations and the deprecation of third-party cookies has prompted advertisers to explore innovative approaches to audience targeting.
23% - ights/Blog/ID-Free-Targeting-that-Performs