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Introducing Expanded Mobile and New Multi-Platform Measurement in Indonesia
We are pleased to have hosted the comScore Indonesia Exclusive Event at the InterContinental Jakarta MidPlaza on 30 March 2017, to share more about the launch of new multi-platform measurement, as well as major enhancements to mobile measurement in Indonesia...
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ights/Presentations-and-Whitepapers/2017/Introducing-Expanded-Mobile-and-New-Multi-Platform-Measurement-in-Indonesia
O Poder do Digital para o Varejo e o Turismo
A importância do digital para a indústria varejista e de turismo é inegável com milhões de pessoas recorrendo à internet para procurar, avaliar e comprar produtos ou fazer uma reserva. Durante essa apresentação, Luciana Burger, Managing Director da comScore...
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ights/Presentations-and-Whitepapers/2017/O-Poder-do-Digital-para-o-Varejo-e-o-Turismo-en-Brasil
comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in validated Campaign Essentials (vCE)
comScore today announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®), its flagship campaign measurement offering.
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ights/Press-Releases/2017/4/comScore-Expands-Mobile-Ad-Measurement-Footprint-with-Addition-of-Twitter-Audiences-in-validated-Campaign-Essentials-vCE
OTT Breaks Out of Its Netflix Shell
The increasing adoption of TV-connected digital streaming devices has clearly transformed the way audiences view content on their televisions today. For many, this transition to watching over-the-top (OTT) content began with a subscription to Netflix....
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ights/Blog/OTT-Breaks-Out-of-Its-Netflix-Shell
comScore to Participate in OpenAP Initiative Through Use of Its Advanced TV Audience Ratings Data
Earlier today at an event in New York City, Fox, Turner and Viacom shared additional details on comScore’s participation in their joint OpenAP initiative. This planned open audience platform will provide buyers and sellers of linear television a consistent,...
26% -
ights/Press-Releases/2017/4/comScore-to-Participate-in-OpenAP-Initiative-Through-Use-of-Its-Advanced-TV-Audience-Ratings-Data
Brand Safety Another Case for Increased Trust Transparency in Digital Advertising
comScore is working closely with industry partners to foster greater trust and transparency. We recently announced that we are working with YouTube on brand safety to give advertisers greater visibility into the content against which their ads are running....
15% -
ights/Blog/Brand-Safety-Another-Case-for-Increased-Trust-Transparency-in-Digital-Advertising
Mobile’s Hierarchy of Needs
The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In this report,...
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ights/Presentations-and-Whitepapers/2017/Mobiles-Hierarchy-of-Needs
Record 2016 at North American Box Office Proves Continued Enthusiasm for Movie Going Experience
With a record $11.4 billion in domestic box office revenue reported by comScore for 2016, the continued relevance and viability of the theatrical experience remains unquestioned. To wit, 28 films eclipsed the $100 million mark in total revenue in 2016...
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ights/Blog/Record-2016-at-North-American-Box-Office-Proves-Continued-Enthusiasm-for-Movie-Going-Experience
Google Selects comScore as Brand Safety Measurement Provider
comScore today announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube.
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ights/Press-Releases/2017/4/Google-Selects-comScore-as-Brand-Safety-Measurement-Provider
Fantastic Franchises at the Summer Box Office
With summer movie season quickly approaching, discover the hottest franchises at the box office.
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ights/Infographics/Fantastic-Franchises-at-the-Summer-Box-Office
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