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Expectations from Snapchat
Gian Fulgoni, comScore co-founder & CEO, discusses the upcoming Snap Inc. IPO on CNBC. Fulgoni provides insights on Snapchat's reach amongst Millennials and older users, and talks about how the Snapchat app ranks compared to its competitors.
49% -
ights/Videos/Interview/Expectations-from-Snapchat
Digital Future in Focus: Global Trends and Insights
comScore measurement solutions for unduplicated multi-platform audiences, as well as validated advertising performance and effectiveness, help publishers, advertisers and agencies make sense of the digital landscape. Reporting on over 40 markets worldwide,...
47% -
ights/Blog/Digital-Future-in-Focus-Global-Trends-and-Insights
Weiterentwicklung von comScore s holistischer Kampagnenmessung soll Vertrauen in Online-Werbung wiederherstellen x
comScore gab heute wichtige Fortschritte bei der Weiterentwicklung seiner holistischen Lösung zur Messung digitaler Werbekampagnen, validated Campaign Essentials™ (vCE®), bekannt.
12% -
fts/Weiterentwicklung-von-comScore-s-holistischer-Kampagnenmessung-soll-Vertrauen-in-Online-Werbung-wiederherstellen-x
comScore Enhances Mobile Video Reporting for YouTube and Its Partner Channels to Bolster CrossPlatform Measurement
comScore today announced the introduction of the reporting of new mobile video metrics for YouTube and its Partner Channels across its core audience measurement services. With 70 percent of YouTube viewing happening on mobile devices, this expansion of...
39% -
ights/Press-Releases/2017/2/comScore-Enhances-Mobile-Video-Reporting-for-YouTube-and-Its-Partner-Channels-to-Bolster-CrossPlatform-Measurement
comScore Announces UK Launch of Video Metrix Multi-Platform
comScore, Inc. today announced the UK launch of Video Metrix® Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where...
36% -
ights/Press-Releases/2017/2/comScore-Announces-UK-Launch-of-Video-Metrix-Multi-Platform
Advances in comScores vCE Campaign Measurement Service Aim to Increase
comScore today announced key milestones in the advancement of its holistic multi-platform advertising measurement offering, validated Campaign Essentials™ (vCE®). The enhancements include sophisticated fraud prevention, new industry accreditations, expanded...
41% -
ights/Press-Releases/2017/2/Advances-in-comScores-vCE-Campaign-Measurement-Service-Aim-to-Increase
Tablet Boosts Audience for Beauty Fashion Style Sites
Mobile platforms and tools have revolutionized online interactions and changed the way brands reach and communicate with their audiences. The fashion industry is no exception to these transformations, and has been adapting to new formats. These strategies...
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ights/Blog/Tablet-Boosts-Audience-for-Beauty-Fashion-Style-Sites
The 'Mobile' Only Audience
Who is the ‘mobile only’ audience? Most of the UK adult online population is not in a rush to abandon the desktop, however in December 2016 UKOM approved comScore data showcased that 10% of online adults accessed the Internet via mobile only.
14% -
ights/Presentations-and-Whitepapers/2017/The-Mobile-Only-Audience
Blasting News selects comScore to protect advertisers from invalid traffic
Blasting News, one of the largest global social news publishers, today announced that they have selected comScore validated Campaign Essentials™ (vCE®) to identify and remove fraudulent traffic in order to give Blasting News clients increased confidence...
47% -
ights/Press-Releases/2017/2/Blasting-News-selects-comScore-to-protect-advertisers-from-invalid-traffic
comScore Receives MRC Accreditation for Mobile Viewability Measurement Across Display Video Web and Apps
comScore today announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and video ads, in mobile web and in-app, in validated Campaign Essentials™...
42% -
ights/Press-Releases/2017/2/comScore-Receives-MRC-Accreditation-for-Mobile-Viewability-Measurement-Across-Display-Video-Web-and-Apps
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