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Gian Fulgoni, Comscore co-founder & CEO, discusses the upcoming Snap Inc. IPO on CNBC. Fulgoni provides insights on Snapchat's reach amongst Millennials and older users, and talks about how the Snapchat app ranks compared to its competitors.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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