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comScore Receives MRC Accreditation for Mobile Viewability Measurement Across Display Video Web and Apps
comScore today announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and video ads, in mobile web and in-app, in validated Campaign Essentials™...
42% -
ights/Press-Releases/2017/2/comScore-Receives-MRC-Accreditation-for-Mobile-Viewability-Measurement-Across-Display-Video-Web-and-Apps
Internet in Italia – I trend del 2017
L’Italia continua a scontare un certo ritardo nei livelli di penetrazione di utilizzo della Rete rispetto ai paesi più evoluti, ma dall’altro lato sta dimostrando un potenziale di crescita davvero significativo
32% -
ights/Presentations-and-Whitepapers/2017/Internet-in-Italia-I-trend-del-2017
comScore Reports 109 Billion in Q4 2016 Total Digital US Retail E Commerce Spending Up 18 Percent vs Year Ago
comScore today reported Q4 2016 U.S. retail e-commerce spending from desktop computers and mobile devices. For Q4 2016, $109.3 billion was spent online, marking an 18-percent increase versus the same quarter in 2015. The majority of online buying occurred...
51% -
ights/Press-Releases/2017/2/comScore-Reports-109-Billion-in-Q4-2016-Total-Digital-US-Retail-E-Commerce-Spending-Up-18-Percent-vs-Year-Ago
Mobile Pushes 2016 Online Holiday Spending Above 80 Billion
The final numbers are in, and comScore determined that $80.2 billion was spent online during the November-December 2016 holiday season, up 17 percent year-over-year, and right in line with comScore’s early season prediction of 16-19 percent growth. While...
37% -
ights/Blog/Mobile-Pushes-2016-Online-Holiday-Spending-Above-80-Billion
Kantar IBOPE Media e comScore lancam Target Group Index Clickstream no Brasil
A Kantar IBOPE Media, líder no mercado latino-americano de pesquisa de mídia, e a comScore, líder global em soluções multiplataforma, lançaram a primeira solução decorrente da parceria entre as duas empresas no Brasil, o Target Group Index Clickstream....
9% -
ights/Press-Releases/2017/2/Kantar-IBOPE-Media-e-comScore-lancam-Target-Group-Index-Clickstream-no-Brasil
US Smartphone Penetration Surpassed 80 Percent in 2016
A lot has been written about how extraordinary the year 2016 was, and there’s a good chance you read some of those articles, tweets and Facebook posts on your smartphone. That’s because 2016 was also the year that smartphone adoption surpassed 80% of...
32% -
ights/Blog/US-Smartphone-Penetration-Surpassed-80-Percent-in-2016
Four Simple Questions to Make Advertising Better for Us All
The volume of writing on the themes of invalid traffic (IVT), ad viewability and associated threats to digital advertising demonstrates clear desire within the industry to tackle these topics. Amongst the statistics and scare stories, there still appears...
14% -
fts/Four-Simple-Questions-to-Make-Advertising-Better-for-Us-All2
Keeping Brands out of Bad Company
While viewability dominates discussions around online advertising, brand safety is a core component of media success that cannot be overlooked. Having an ad appear next to questionable content not only detracts from the brand message but can also have...
24% -
ights/Presentations-and-Whitepapers/2017/Keeping-Brands-out-of-Bad-Company
Les utilisateurs francais de voiture restent a la maison et acheent local
The share of desktop-only unique visitors in Automotive Manufacturer website is the highest among popular categories such as Business/Finance, Entertainment, News and Travel.
22% -
fts/French-Automotive-users-stay-at-home-and-go-local
Smartphone Usage Has Doubled in the Past Three Years
Here’s a fun exercise: Go outside, walk to any public place and observe the people around you. No matter where you go, you’re bound to see countless people glued to their smartphones. If it feels like this is the case even more so now than it was a few...
21% -
ights/Blog/Smartphone-Usage-Has-Doubled-in-the-Past-Three-Years
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