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Indonesia’s Digital & Mobile Audience Measurement Gameplan
With the appointment of comScore by the Indonesian Digital Measurement Consortium (IDMC) as the approved online audience measurement partner for Indonesia, mobile measurement will be an important part of upcoming development. Joe Nguyen, comScore Senior...
16% -
ights/Presentations-and-Whitepapers/2016/Indonesias-Digital-and-Mobile-Audience-Measurement-Gameplan
9 em cada 10 pessoas conectadas a internet na América Latina tem smartphone
comScore, Inc. and IMS Internet Media Services (IMS) today released the second edition of IMS Mobile in LatAm, a joint report on trends in digital consumption and mobile apps usage in six countries in the region (Brazil, Mexico, Argentina, Colombia, Peru...
52% -
ights/Press-Releases/2016/10/9-out-10-people-connected-to-internet-in-Latin-America-have-a-Smartphone
29 percent des francais utilisent leur banque via leur mobile
Over half of Internet users in France visit online banking sites, viewing 3 million total pages in a month and spending an average of 5.1 minutes per visit. Mobile is changing banking behaviours in France, as more consumers access their accounts from...
36% -
ights/Infographics/29-percent-of-French-users-bank-via-mobile
L’Audience Digitale in Italia
During this presentation, Stuart Wilkinson, Head of Industry Relations for comScore EMEA and Fabrizio Angelini, CEO Sensemakers, reviewed the current state of Italian’s multi-platform landscape and the recent product enhancements with the introduction...
31% -
ights/Presentations-and-Whitepapers/2016/The-Digital-Audience-in-Italy
Location Lift
Quantify Advertising Impact on Retail Visitation with Next-Generation Lift Measurement. comScore Location Lift™ links campaign exposure across multiple platforms – including TV, desktop and mobile – to in-store visitation.
12% -
fts/Location-Lift
Planejando em um mundo multiplataforma
Nearly half of Brazilians now go online using multiple platforms. Clearly this has changed the way in which we live our media lives, so it’s not a wild assertion that it should also influence the ways in which media is planned, bought and sold.
9% -
ights/Presentations-and-Whitepapers/2016/Planning-in-a-Multi-Platform-World
State of the Canadian Online Retail Market
While digital commerce continues to remain steady in Canada, the sector is clearly boosted with mobile usage driving an increasingly meaningful contribution to the sector. The mobile consumer audience in Canada is not only growing by 11% compared to June...
38% -
ights/Presentations-and-Whitepapers/2016/State-of-the-Canadian-Online-Retail-Market
Illuminate Your Digital Advertising: Finding Light in Today’s Complexity
By 2017, digital is expected to overtake TV to become the world’s largest advertising medium proving the truth behind the saying that “money follows eyeballs.” This rampant growth in digital advertising has brought both opportunities and challenges as...
11% -
ights/Presentations-and-Whitepapers/2016/Illuminate-Your-Digital-Advertising2
How Mobile is Transforming the Digital Commerce Landscape
Gian Fulgoni, Co-Founder and Chief Executive Officer of comScore, presented findings on the way that mobile is transforming the digital commerce landscape.
4% -
ights/Presentations-and-Whitepapers/2016/How-Mobile-is-Transforming-the-Digital-Commerce-Landscape
comScore annuncia importanti sviluppi di MMX Multi-Platform e Mobile Metrix in Italia con l'introduzione dei dati del Panel Mobile
comScore (NASDAQ: SCOR) today announced major upgrades to MMX Multi-Platform and Mobile Metrix in Italy with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s measurement...
43% -
ights/Press-Releases/2016/10/comScore-Announces-Major-Enhancements-to-MMX-Multi-Platform-and-Mobile-Metrix-in-Italy
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