Search for "company with 75M monthly users app NYSE 2015" returned 5465 matches

comScore Plan Metrix Now with Mobile Data

It’s no secret that new screens and ways of accessing media continue to disrupt consumption habits and business models. This disruption has introduced new challenges for our clients and our industry, such as understanding and harnessing advanced audience...
25% - ights/Blog/comScore-Plan-Metrix-Now-with-Mobile-Data

Premium Publishers Drive Much Higher Brand Lift Particularly Mid Funnel

comScore recently conducted research examining the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites compared to non-member sites. DCN is a consortium of digital publishers whose brands have a...
14% - ights/Blog/Premium-Publishers-Drive-Much-Higher-Brand-Lift-Particularly-Mid-Funnel

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

comScore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considered to be “premium publishers,” as compared to other...
4% - ights/Presentations-and-Whitepapers/2016/The-Halo-Effect-How-Advertising-on-Premium-Publishers-Drives-Higher-Ad-Effectiveness

comScore Study Finds Advertising on Premium Publisher Sites Drives Higher Ad Effectiveness

comScore (NASDAQ: SCOR) today announced the publication of its latest report, The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness. The research and resulting study examines the branding effectiveness of digital display...
27% - ights/Press-Releases/2016/7/comScore-Study-Finds-Advertising-on-Premium-Publisher-Sites-Drives-Higher-Ad-Effectiveness

IAB Europe Research Awards Winner Webinar: comScore and News UK

The 2016 IAB Research Awards recognized and celebrated the research projects and the contribution they have made to the development of the digital advertising industry. Learn how comScore partnered with News UK and Kellar Fay to understand the holistic...
9% - ights/Presentations-and-Whitepapers/2016/IAB-Europe-Research-Awards-Winner-Webinar-comScore-and-News-UK

Russia News Websites Making Headlines for Mobile Consumption

The speed at which reporting occurs means consumers nowadays benefit from being able to carry devices to access news, in their pockets. While almost half of Russians are accessing the Internet across multiple platforms, the scales have tipped in favour...
31% - ights/Infographics/Russia-News-Websites-Making-Headlines-for-Mobile-Consumption

Targeting Casino-Goers

This presentation focuses on targeting potential and current casino customers with your TV buys.
13% - ights/Presentations-and-Whitepapers/2016/Targeting-Casino-Goers

Medición multiplataforma en Colombia

comScore, a leader in measuring the digital world, announced the official launch of MMX Multi-Platform® in Colombia, to know who, where and what people consume online regardless of the device they use. comScore MMX Multi-Platform demonstrates total unduplicated...
20% - ights/Presentations-and-Whitepapers/2016/Multi-Platform-Measurement-in-Colombia

comScore in Journal of Advertising Research

In the following article entitled “Fraud in Digital Advertising: A Multibillion-Dollar Black Hole,” comScore Co-Founder and Chairman Emeritus Gian Fulgoni identifies a variety of creative and sophisticated ways for smart marketers, faced with the challenges...
28% - ights/Blog/comScore-in-Journal-of-Advertising-Research

The State of Mobile News Audiences in 3 Charts

If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shifted to mobile in recent years, and Millennials (defined...
25% - ights/Blog/The-State-of-Mobile-News-Audiences-in-3-Charts