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4 points that brands should consider when using Media Programmatic in 2016

Smart creative executions have more impact when delivered to the right people, under the right conditions. At comScore, we break this down into four areas that combine for what we’d call the “verified impression”. More simply, it’s the question advertisers...
13% - ights/Blog/4-points-that-brands-should-consider-when-using-Media-Programmatic-in-2016

comScore and Our Continued MRC Accreditation Momentum

In January, after a long and constructive process, comScore announced that the Media Rating Council (MRC) had accredited Media Metrix, our flagship content audience measurement product, in the US. This was a significant development for both comScore and...
29% - ights/Blog/comScore-and-Our-Continued-MRC-Accreditation-Momentum

comScore and Facebook Partner to Deliver Clients Viewability Insights

comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). The partnership includes viewability metrics for video and...
37% - ights/Press-Releases/2016/4/comScore-and-Facebook-Partner-to-Deliver-Clients-Viewability-Insights

comScore First to Offer MRC-Accredited Viewable GRP for Digital Display and Video

Today, comScore (NASDAQ: SCOR) announced that the Audience module of validated Campaign Essentials™ 2.0 (vCE® 2.0) – which includes its reporting of digital campaign age, gender, and behavior-based ethnicity demographics, and the resulting reach, frequency...
34% - ights/Press-Releases/2016/4/comScore-First-to-Offer-MRC-Accredited-Viewable-GRP-for-Digital-Display-and-Video

comScore Delivers First Cross-Platform Ratings to Clients

comScore (NASDAQ: SCOR) announced today that it has completed the first round of development of its cross-platform ratings, and is now delivering those results to clients for private preview
43% - ights/Press-Releases/2016/4/comScore-Delivers-First-Cross-Platform-Ratings-to-Clients

From the Dealership to the Livingroom: Reach Your Auto Intenders

In this presentation Julia Johnston, comScore Vice President of Agency Sales, takes an in-depth look at targeting automotive buyers with your TV buys.
12% - ights/Presentations-and-Whitepapers/2016/From-the-Dealership-to-the-Livingroom-Reach-Your-Auto-Intenders

comScore Labs Discovers Placement Laundering Attack in SafeFrame

Today, comScore (NASDAQ: SCOR) announced that comScore Labs has discovered a sophisticated new form of placement laundering that that has been used to generate considerable amounts of invalid traffic to take advantage of advertisers over the past year....
24% - ights/Press-Releases/2016/4/comScore-Labs-Discovers-Placement-Laundering-Attack-in-SafeFrame

Road to a Complete Measurement of the Peruvian Market

During the comScore Day 2016 event in Peru, different industry leaders gathered to discuss how to move towards complete digital measurement. The industry must adapt to the digital advertising market to better measure audiences. Segmenting and measuring...
31% - ights/Presentations-and-Whitepapers/2016/Road-to-a-Complete-Measurement-of-the-Peruvian-Market

Futuro Digital Uruguay 2016

Learn about the current state of the internet in Uruguay and how comScore is helping the industry. The digital world grew in 2015 and there has been a transformation in the way that Uruguayans interact with technology and consume media.
47% - ights/Presentations-and-Whitepapers/2016/2016-Uruguay-Digital-Future-in-Focus

Combatir el fraude para incrementar el ROI: un debate con Kellogg y Krux

In this case study, learn how Krux and comScore partner to help Kellogg reduce invalid traffic, automate optimization and save $2 million dollars in wasted ad spend.
14% - ights/Presentations-and-Whitepapers/2016/Combating-Fraud-to-Drive-ROI-A-Kellogg-and-Krux-Case-Study