- April 18, 2016
From the Dealership to the Livingroom: Reach Your Auto Intenders
In this presentation Julia Johnston, Comscore Vice President of Agency Sales, takes an in-depth look at targeting automotive buyers with your TV buys.
Here are a few key topics from the presentation:
- Reaching your automotive targets on levels not found anywhere else
- Targeting auto buyers based on what they plan to buy or how much they plan to spend
- Analyzing the precise TV viewing of your make/models AND your competitors
- Ensuring your automotive business is being seen by the right eyes at the right time