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Dr. Magid Abraham Receives Advertising Research Foundations Lifetime Achievement Award
Today, at The Advertising Research Foundation's (The ARF) Re:Think 2016 conference, comScore (NASDAQ: SCOR) chairman and co-founder, Dr. Magid Abraham, received the Lifetime Achievement Award as part of ARF’s Great Mind Awards series. This award recognizes...
26% -
ights/Press-Releases/2016/3/Dr.-Magid-Abraham-Receives-Advertising-Research-Foundations-Lifetime-Achievement-Award
The Value of a Digital Ad
The Value of a Digital Ad report provides clear findings and best practices on how to combine validation with other performance measures to deliver on the full potential of digital.
14% -
ights/Presentations-and-Whitepapers/2016/The-Value-of-a-Digital-Ad
comScores Value of a Digital Ad Report Available for Download
comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest report, The Value of a Digital Ad: How Validated Reach & Frequency Metrics Can Drive Campaign ROI. Available to the public as a complimentary download, the report discusses the...
25% -
ights/Press-Releases/2016/3/comScores-Value-of-a-Digital-Ad-Report-Available-for-Download
comScore in Journal of Advertising Research on How to Distinguish Valuable from Nice to Know
In the following article entitled “In the Digital World, Not Everything That Can Be Measured Matters” comScore Co-Founder and Chairman Emeritus Gian Fulgoni identifies the metrics that matter to marketers’ return on advertising investment (ROI) versus...
13% -
ights/Blog/comScore-in-Journal-of-Advertising-Research-on-How-to-Distinguish-Valuable-from-Nice-to-Know
Trustworthy Accountability Group TAG Anti-Piracy Program Grants comScore Validated DAAP Certification
comScore (NASDAQ: SCOR) today announced that the company is now certified as a Validated Digital Advertising Assurance Provider (DAAP) through the Trustworthy Accountability Group (TAG) Anti-Piracy program, which helps keep brands safe from appearing...
34% -
ights/Press-Releases/2016/3/Trustworthy-Accountability-Group-TAG-Anti-Piracy-Program-Grants-comScore-Validated-DAAP-Certification
comScore Reports January 2016 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for January 2016. Apple ranked as the top smartphone manufacturer with 43.6 percent OEM market share, while...
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ights/Rankings/comScore-Reports-January-2016-US-Smartphone-Subscriber-Market-Share
U.S. Wedding Planning Online
Each month comScore creates a Data Insight presentation on a different topic in digital. In this March 2016 edition, the topic is "Wedding Planning".
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ights/Presentations-and-Whitepapers/2016/US-Wedding-Planning-Online
comScore Announces Launch of MMX Multi-Platform in Turkey
comScore, Inc. (NASDAQ: SCOR) today announced the launch of MMX® Multi-Platform in Turkey. Building on MMX®, Mobile Metrix® and Video Metrix® from the comScore Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audiences across...
27% -
ights/Press-Releases/2016/3/comScore-Announces-Launch-of-MMX-Multi-Platform-in-Turkey
Mobile Millennials Retail Myths and Realities
Mobile devices have changed the way consumers purchase goods. Processes that were historically performed entirely offline have been transformed with the presence of smartphones and tablets that accompany consumers on their visits to retail stores.
13% -
ights/Infographics/Mobile-Millennials-Retail-Myths-and-Realities
Cross Platform Audience Measurement and the Future of Media
How do you deliver the granular reporting of cross-media consumption needed for media planning, campaign optimisation and programmatic trading?
11% -
ights/Presentations-and-Whitepapers/2016/Cross-Platform-Audience-Measurement-and-the-Future-of-Media
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