Search for "company with 75M monthly users app NYSE 2015" returned 5467 matches

Programmatic in the Real World

In this presentation, Guido shares the importance of addressing fraud, viewability and bringing trust to programmatic.
35% - ights/Presentations-and-Whitepapers/2015/Programmatic-in-the-Real-World

comScore Forecasts 14 Percent Growth to 70 Billion in 2015 US Holiday Digital Commerce Spending Via Desktop and Mobile Devices

comScore (NASDAQ : SCOR), a global media measurement and analytics company, today reported its official spending forecast for the November-December 2015 holiday season. The official comScore 2015 holiday season forecast is that total online retail spending...
51% - ights/Press-Releases/2015/11/comScore-Forecasts-14-Percent-Growth-to-70-Billion-in-2015-US-Holiday-Digital-Commerce-Spending-Via-Desktop-and-Mobile-Devices

Building cross media measurement

This presentation reviews the theory behind the comScore and Kantar alliance, with a look at how this partnership is playing out in action in Spain.
12% - ights/Presentations-and-Whitepapers/2015/Building-cross-media-measurement

A Major Milestone Passes Moving the comScoreRentrak Merger Forward to Next Step

comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that the waiting period for the Hart-Scott-Rodino Antitrust Improvement Act of 1976, as amended (the “HSR Act”), has expired in connection with their merger proposal....
44% - ights/Press-Releases/2015/11/A-Major-Milestone-Passes-Moving-the-comScoreRentrak-Merger-Forward-to-Next-Step

2015 Colombia Digital Future in Focus

In this annual report, we cover the migration to mobile devices, the prevailing trends in web usage, the evolution of digital advertising in Colombia and how comScore is helping to drive the industry.
32% - ights/Presentations-and-Whitepapers/2015/2015-Colombia-Digital-Future-in-Focus

用户路径：从曝光到转化

The consumer journey is complex. As consumers move from the initial stages of research to eventual purchase, there are multiple touch points along the way where brands can influence the decision-making process and ultimately impact conversion.
17% - ights/Presentations-and-Whitepapers/2015/From-Impression-to-Conversion

Putting Trust Back into Programmatic

Whilst fraud and viewability have all been occupying the headlines for several years, the real impact on the digital ecosystem has not yet been fully realised. Understanding what is actually delivered and the impact of optimising towards verified impressions,...
20% - ights/Presentations-and-Whitepapers/2015/Putting-Trust-Back-into-Programmatic

Keeping Brands Out of Bad Company

comScore Senior Vice President, Asia Pacific, Joe Nguyen presented at CASBAA’s International Conference on Making Online Advertising Click: Promoting Online Safety and Protecting Brand Integrity. In the panel discussion on Keeping Brands Out of Bad Company,...
42% - ights/Presentations-and-Whitepapers/2015/Keeping-Brands-Out-of-Bad-Company

The Value of a Digital Ad

Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex, with much friction in the media planning and buying processes. Fortunately,...
28% - ights/Presentations-and-Whitepapers/2015/ad-tech-New-Zealand-The-Value-of-a-Digital-Ad

Insights and Opportunities in the Mobile Age

In this session, comScore Senior Vice President, Asia Pacific, Joe Nguyen, took a deep dive into the key drivers and trends of the mobile age. Measurement, being a key driver for any growing industry, does come with its own set of challenges and opportunities....
32% - ights/Presentations-and-Whitepapers/2015/MMA-Forum-Vietnam-2015-Insights-and-Opportunities-in-the-Mobile-Age