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comScore releases its 2015 Russia Digital Future in Focus Report
The report shares key figures and trends in digital behavior in Russia based on data measured by comScore. This Russia focused report helps contextualize market-specific reports by examining insights at a local level.
76% -
ights/Press-Releases/2015/11/comScore-releases-its-2015-Russia-Digital-Future-in-Focus-Report
Lessons Learned in Digital Advertising APAC
While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty....
33% -
ights/Blog/Lessons-Learned-in-Digital-Advertising-APAC
comScore Releases October 2015 U.S. Desktop Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in October with 63.9 percent...
74% -
ights/Rankings/comScore-Releases-October-2015-U.S.-Desktop-Search-Engine-Rankings
comScore to Present at Goldman Sachs US Emerging SMID Cap Growth Conference
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Serge Matta, President and Chief Executive Officer, and Mel Wesley, Chief Financial Officer, will present at the Goldman Sachs US Emerging / SMID Cap...
50% -
ights/Press-Releases/2015/11/comScore-to-Present-at-Goldman-Sachs-US-Emerging-SMID-Cap-Growth-Conference
Multi-Platform Media Planning in Practice
With entities anonymised so as to maintain neutrality amongst our publisher partners, let’s take four media entities – the desktop and mobile (web and app) audiences of Publisher A and Publisher B.
23% -
ights/Blog/Multi-Platform-Media-Planning-in-Practice
Creating a Moment - The Value of a Digital Ad
With the growth of digital ad spend and particularly programmatic advertising there is also a growing appetite for insights in online campaign performance, with topics as viewability, invalid traffic and campaign effectiveness quickly moving into the...
15% -
ights/Presentations-and-Whitepapers/2015/Creating-a-Moment-The-Value-of-a-Digital-Ad
comScore Launches New Unified MMX™ Multi-Platform Solution to Measure Unduplicated Audiences Across Devices in Brazil
Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced major upgrades to MMX® Multi-Platform to measure unduplicated audiences across desktop, smartphone and tablet in Brazil. For the first time, comScore will...
58% -
ights/Press-Releases/2015/11/comScore-Launches-New-Unified-MMX-Multi-Platform-Solution-to-Measure-Unduplicated-Audiences-Across-Devices-in-Brazil
comScore Reports September 2015 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for September 2015. Apple ranked as the top smartphone...
96% -
ights/Rankings/comScore-Reports-September-2015-US-Smartphone-Subscriber-Market-Share
Non-Human Traffic and Its Impact on the Entire Digital Ecosystem
4% -
ights/Presentations-and-Whitepapers/2015/Non-Human-Traffic-and-Its-Impact-on-the-Entire-Digital-Ecosystem
comScore veröffentlicht “2015 Germany Digital Future in Focus” Report
The report shares key figures and trends in digital behavior in Germany based on data measured by comScore. This Germany focused report helps contextualize market-specific reports by examining insights at a regional level.
76% -
ights/Press-Releases/2015/11/comScore-releases-2015-Germany-Digital-Future-in-Focus-Report
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