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comScore em Associacao com a IMS Anuncia A Nova Pesquisa sobre Viewers de Vídeos Online na America Latina
Today, comScore, a global media measurement and analytics company, in association with IMS Internet Media Services (IMS), the leading digital marketing communications company that partners with fast-moving business seeking to expand into and within Latin...
60% -
ights/Press-Releases/2015/11/comScore-in-Association-with-IMS-Announces-New-Research-on-Digital-Video-Viewers-in-Latin-America
Bringing Mobile into the Digital Media Planning Process
The concepts of reach and frequency are as old as the advertising industry itself. Understanding how many people have the potential to see commercial messages, or how many opportunities each of them will have to see the creative, have long been accepted...
14% -
ights/Blog/Bringing-Mobile-into-the-Digital-Media-Planning-Process
Empowered Shoppers Propel Retail Change
Today’s empowered shoppers are propelling retail change. To stay competitive, retailers must continually monitor customer preferences along the full path to purchase. For the fourth year in a row, comScore partnered with UPS to uncover consumers’ online...
13% -
ights/Presentations-and-Whitepapers/2015/Empowered-Shoppers-Propel-Retail-Change
Mobile and the Irish Digital Landscape in 2015
The explosive growth of mobile consumption has had a profound impact on the digital landscape. With mobile now accounting for a majority of digital minutes in many global markets, understanding multi-platform audiences and behaviours is critical for content...
40% -
ights/Presentations-and-Whitepapers/2015/Mobile-and-the-Irish-Digital-Landscape-in-2015
75 of Millennials in Brazil Either Access the Internet on Multiple Platforms or Exclusively on Mobile
More than ever, audiences are consuming content across platforms, including mobile. In order to deliver the right message to each audience, consumer habits across these platforms and different types of content need to be understood. These insights can...
24% -
ights/Infographics/75-of-Millennials-in-Brazil-Either-Access-the-Internet-on-Multiple-Platforms-or-Exclusively-on-Mobile
comScore Announces Its Bid Ratings Solution is Now Live
Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced that its pre-bid technology solution, Bid Ratings™, is now live in eight leading programmatic buying platforms, including AppNexus, Centro, Netmining, RhythmOne,...
43% -
ights/Press-Releases/2015/10/comScore-Announces-Its-Bid-Ratings-Solution-is-Now-Live
2015 Chile Digital Future in Focus
The digital world has grown enormously thus far in 2015 and there's been a transformation in the way that Chileans interact with technology and consume media. In this presentation we discuss the current state of online advertising in Chile and how comScore...
39% -
ights/Presentations-and-Whitepapers/2015/2015-Chile-Digital-Future-in-Focus
2015 Japan Digital Audience Report
The 2015 Japan Digital Audience Report presents a snapshot of key figures and trends in digital behaviour in Japan. Comparing current digital audiences against the same point the previous year, as well as against global and Asia Pacific benchmarks, allows...
32% -
ights/Presentations-and-Whitepapers/2015/2015-Japan-Digital-Audience-Report
comScore Japan Digital Audience Report for 2015 Available for Download
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today published the 2015 Japan Digital Audience Report. The report, available to the public as a complimentary download, presents a snapshot of key figures and trends in...
49% -
ights/Press-Releases/2015/10/comScore-Japan-Digital-Audience-Report-for-2015-Available-for-Download
The Digital Landscape in Brazil
Do you know your audience? Millennials not only account for nearly half of Brazil's digital population, but are also responsible for 53% of total online minutes and page views every month.
25% -
ights/Presentations-and-Whitepapers/2015/The-Digital-Landscape-in-Brazil
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