Search for "company with 75M monthly users app NYSE 2015" returned 5467 matches

The Value of Trust in Programmatic

Issues of fraud, viewability and brand safety have overshadowed the true potential of programmatic. During this presentation, Duncan Trigg, comScore VP Advertising Effectiveness reviews current challenges and what steps publishers can take today to not...
17% - ights/Presentations-and-Whitepapers/2015/The-Value-of-Trust-in-Programmatic

HUBFORUM : Invalid Traffic - Are You Getting Skewed?

What is ad fraud and what does it impact the digital ecosystem ? Why invalid traffic matters in ad campaign performance measurement ? What are the solutions to fight against this issue ?
26% - ights/Presentations-and-Whitepapers/2015/HUBFORUM-Invalid-Traffic-Are-You-Getting-Skewed

Today's Digital Consumer

Today’s insurance customer increasingly uses digital channels for their insurance needs as their overall digital usage increases. This presentation details trends in consumer use of digital – the desktop internet as well as mobile devices.
14% - ights/Presentations-and-Whitepapers/2015/Todays-Digital-Consumer

comScore in Journal of Advertising Research on How Social Media Drives Growth for Brands

The 2015 Warc Prize for Social Strategy is a competition that asks marketers to demonstrate how effectively they had used social media in their marketing efforts. Each case was judged using criteria based on insight and strategic thinking, implementation,...
39% - ights/Blog/comScore-in-Journal-of-Advertising-Research-on-How-Social-Media-Drives-Growth-for-Brands

The Future of Ad Performance and Effectiveness

At the inaugural comScore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performance and Effectiveness – quite the topic, and one that...
21% - ights/Blog/The-Future-of-Ad-Performance-and-Effectiveness

The Future of TV Audience Lift and Audience Shift

The fact that viewing habits are driving TV to a multi-platform future is not anything new. However, when industry-leaders who remain innovative amid all of this change get together to talk about this future, I make a point to listen to their predictions....
20% - ights/Blog/The-Future-of-TV-Audience-Lift-and-Audience-Shift

2015 Global Digital Future in Focus

In this report, we will examine key trends affecting the global digital ecosystem. We will show how the landscape has changed, who is leading the way, and what other regions can expect to see.
41% - ights/Presentations-and-Whitepapers/2015/2015-Global-Digital-Future-in-Focus

How do Political Ads add Up

How do Political Ads add Up?
11% - ights/Infographics/How-do-Political-Ads-add-Up

Push Play: Is your video strategy driving results or stuck on “Pause"?

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad...
11% - ights/Presentations-and-Whitepapers/2015/Push-Play-Is-your-video-strategy-driving-results-or-stuck-on-Pause-APAC

comScore and Rentrak to Merge

We are very excited to announce today the merger of two media industry measurement leaders, comScore and Rentrak.
52% - ights/Blog/comScore-and-Rentrak-to-Merge