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Inside A Botnet Athena and Ad Fraud
One of the most prevalent forms of waste and fraud in today’s digital ad ecosystem is from botnets. A botnet is a network of computers infected with malware and controlled without the user being aware, typically for nefarious activities including various...
22% -
ights/Blog/Inside-A-Botnet-Athena-and-Ad-Fraud
Second Consecutive Week Featuring Five Billion Dollar Weekdays of Online Desktop Spending Reaffirms Strong Holiday Season
comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season. For the holiday season-to-date,...
13% -
ights/Press-Releases/2014/12/Second-Consecutive-Week-Featuring-Five-Billion-Dollar-Weekdays-of-Online-Desktop-Spending-Reaffirms-Strong-Holiday-Season
comScore Releases November 2014 U.S. Desktop Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in November with 67 percent of search...
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ights/Rankings/comScore-Releases-November-2014-U.S.-Desktop-Search-Engine-Rankings
Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem
Domain laundering, or the act of obscuring a publisher’s domain in an attempt to profit by selling low-value placements at high prices, is an emerging threat that has received recent and well-deserved attention. In what follows, we describe some of the...
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ights/Blog/Domain-Laundering-Emerges-as-Significant-Threat-in-Digital-Ad-Ecosystem
comScore Digital Analytix Announces Partnership with Lotame
comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, has announced a partnership with Lotame, the world’s leading independent data management platform (DMP), that will allow advertisers and publishers to engage with customers and...
26% -
ights/Press-Releases/2014/12/comScore-Digital-Analytix-Announces-Partnership-with-Lotame
2014 Uruguay Digital Future in Focus
The “2014 Uruguay Digital Future in Focus” presentation analyzes online audience trends by category and demography, and predicts the trends to come in digital advertising in 2015.
32% -
ights/Presentations-and-Whitepapers/2014/2014-Uruguay-Digital-Future-in-Focus
Upgrade in Validating People & Impressions
Clear progress is being made in the move to valid impressions that are in-view, fraud-free and brand-safe, rather than just served impressions. To realise the full potential of brand advertising online, the digital industry needs to complement this move...
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ights/Presentations-and-Whitepapers/2014/Upgrade-in-Validating-People-Impressions
Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic
With viewability and ad fraud capturing industry headlines, media sellers face increased pressure to prove the value of their inventory so advertisers can feel confident their message is being seen by the right audience to make an impact.
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ights/Presentations-and-Whitepapers/2014/Increase-Digital-Revenue-by-Dealing-with-Viewability-and-Non-Human-Traffic
Green Monday Surges 15 Percent to 16 Billion in Desktop Sales to Rank as 3rd Heaviest Day of the Holiday SeasontoDate
comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 38 days of the November-December 2014 holiday season. For the holiday season-to-date,...
14% -
ights/Press-Releases/2014/12/Green-Monday-Surges-15-Percent-to-16-Billion-in-Desktop-Sales-to-Rank-as-3rd-Heaviest-Day-of-the-Holiday-SeasontoDate
GroupM, IPG, Omnicom Group and Publicis Groupe Drive Momentum for vCE in DoubleClick
In late October, we hosted a dinner in New York City alongside Google executives to celebrate our partnership with DoubleClick. In attendance were agency leaders from the major holding companies as well as brand leaders from companies like Comcast, Pfizer...
23% -
ights/Blog/GroupM-IPG-Omnicom-Group-and-Publicis-Groupe-Drive-Momentum-for-vCE-in-DoubleClick
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