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Strategies that Win: The New Year Sports Segment Guide

The exciting sporting events throughout the first few months of each year bring in record-setting viewership, offering a massive, engaged audience for advertisers to tap into.
12% - ights/Presentations-and-Whitepapers/2023/Strategies-that-Win-The-New-Year-Sports-Segment-Guide

Reach Frequency and Beyond

As this season’s NFL audiences have shown, they continue to fragment across screens.
16% - ights/Blog/Reach-Frequency-and-Beyond

Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore MD

With another week of NFL football in the books, Baltimore, MD residents showed their NFL fandom across linear TV channels.
9% - ights/Blog/Nearly-1-in-3-Homes-Tune-in-to-Sunday-Night-Football-in-Baltimore-MD

Transcending audience measurement: social media incremental reach

In today's dynamic digital landscape, our clients and partners are increasingly emphasizing the importance of social media in their businesses.
14% - ights/Blog/Transcending-audience-measurement-social-media-incremental-reach

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID Based Audience Targeting

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting
12% - ights/Press-Releases/2023/10/Cadent-Adds-Proximic-by-Comscore-to-Cadent-Aperture-Platform-for-Enhanced-ID-Based-Audience-Targeting

Monetizing the Full Value of the Consumer for Brands and Publishers

Social platforms have the ability to move an audience through the holistic purchase funnel – from awareness all the way through conversion and beyond.
30% - ights/Blog/Monetizing-the-Full-Value-of-the-Consumer-for-Brands-and-Publishers

Comscore adiciona audiencias Social Incremental a sua principal ferramenta de medicao digital

Comscore today announced the inclusion of social metrics in its Media Metrix Multi-Platform suite which provides a deduplicated view of audiences across desktop, mobile, and social to enable publishers and brands to measure their comprehensive total digital...
23% - ights/Press-Releases/2023/10/Comscore-adds-Social-Incremental-Audiences-to-its-Digital-Measurement-Tool

A Big Week for Sunday Night Football in Salt Lake City UT

Despite Utah not having its own NFL franchise, Salt Lake City residents are still clearly invested in this year’s football season.
11% - ights/Blog/A-Big-Week-for-Sunday-Night-Football-in-Salt-Lake-City-UT

Comscore to Announce Third Quarter 2023 Financial Results

Comscore, Inc. today announced that it plans to hold a conference call to discuss its financial results for the third quarter ended September 30, 2023 on Monday, November 6th at 5:00 p.m. ET.
9% - ights/Press-Releases/2023/10/Comscore-to-Announce-Third-Quarter-2023-Financial-Results

Top 3 Holiday Shopping Predictions for 2023

Get the top 3 holiday shopping predictions for 2023, including contextual targeting and audience targeting segments for upcoming signal loss.
11% - ights/Blog/Top-3-Holiday-Shopping-Predictions-for-2023