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Political Targeting Solutions for 2024 Election Season
New First-to-Market Political Ad Exposure Segments Empower Political Marketers to Reach Custom Audiences with Local Level Precision
33% -
ights/Press-Releases/2023/10/Political-Targeting-Solutions-for-2024-Election-Season
Unlock the Power of Co-Viewing on Roku
Measuring Cross-Screen viewership at the persons-level is crucial in today’s fragmented video viewing environment.
17% -
ights/Blog/Unlock-the-Power-of-Co-Viewing-on-Roku
Political TV Ad Exposure Targeting
New segments available exclusive to The Trade Desk users help political advertisers drive incremental reach over linear through digital channels including CTV.
18% -
ights/Presentations-and-Whitepapers/2023/Political-TV-Ad-Exposure-Targeting
Football Coverage Shines in Charlotte NC
Charlotte, NC residents couldn’t get enough NFL and college football this week.
6% -
ights/Blog/Football-Coverage-Shines-in-Charlotte-NC
Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement Demands it
Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what it means for different groups, including the current...
12% -
ights/Videos/Interview/Is-there-Representativeness-in-Measurement
All Eyes on NFL Football in Los Angeles CA
In another strong week for NFL football, Los Angeles residents couldn’t help but to support their favorite teams on television.
6% -
ights/Blog/All-Eyes-on-NFL-Football-in-Los-Angeles-CA
Comscore and AWS announce access to census-level analytics in new data delivery partnership
Comscore and AWS announce access to census-level analytics in new data delivery partnership. Comscore continues to innovate to meet the challenges of signal loss while also enabling broadcasters and other publishers to achieve revenue growth.
16% -
ights/Blog/Comscore-and-AWS-announce-access-to-census-level-analytics-in-new-data-delivery-partnership
Comscore In Conversation with the Green Bay Packers
A Data-Driven Approach for Winning Insights on Sports and Fans
16% -
ights/Blog/Comscore-In-Conversation-with-the-Green-Bay-Packers
A global look at digital consumer benchmarks
The 2023 Digital Consumer Benchmarks report provides key insights into the opportunities for businesses to gain a competitive advantage in the global digital landscape, including the state of digital in the United States.
4% -
ights/Presentations-and-Whitepapers/2023/A-global-look-at-digital-consumer-benchmarks
Un Identifying the Future of Advertising
In New York City last week, Marketing leaders converged at AdExchanger’s Programmatic I/O to discuss the most pressing topics facing the programmatic advertising industry today.
16% -
ights/Blog/Un-Identifying-the-Future-of-Advertising
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