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Half of US Tablet Owners Made a Purchase on Device in September
For retail brands, understanding how consumers use tablets to research and make purchases is a critical component in a comprehensive digital strategy, especially as adoption of tablets continues to increase. During the month of September, nearly half...
8% -
ights/Infographics/Half-of-US-Tablet-Owners-Made-a-Purchase-on-Device-in-September
Apple iOS Accounts for Majority of Non-Computer Traffic in the US
In August 2011, the iOS platform accounted for more than half (58.5%) of the share of total non-computer Internet traffic measured through browser-based page views in the U.S, with the iPads dominance in the tablet market playing a key role in its position....
16% -
ights/Infographics/Apple-iOS-Accounts-for-Majority-of-Non-Computer-Traffic-in-the-US
Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform...
25% -
ights/Press-Releases/2011/10/Smartphones-and-Tablets-Drive-Nearly-7-Percent-of-Total-U.S.-Digital-Traffic
Digital Omnivores
comScore report that analyzes the impact of devices that connect consumers beyond the computer, it aims to shed light on the direction of the ever-evolving digital media landscape.
11% -
ights/Presentations-and-Whitepapers/2011/Digital-Omnivores
The Future of Internet Advertising
With Russia poised to become the biggest online population in Europe, the potential for online advertising has never been more apparent. September will see the Russian Internet population exceed 50m people for the first time, and in this presentation...
35% -
ights/Presentations-and-Whitepapers/2011/The-Future-of-Internet-Advertising
Non-Computer Digital Traffic in Brazil Jumps More than 60 Percent Over Last Four Months
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest insights on connected device usage in Brazil from its Device Essentials service. The report found that digital media consumption via connected devices (including...
15% -
ights/Press-Releases/2011/10/Non-Computer-Digital-Traffic-in-Brazil-Jumps-More-than-60-Percent-Over-Last-Four-Months
comScore Introduces Ad Metrix Social
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of Ad Metrix Social™, a powerful enhancement to comScore’s leading competitive display ad intelligence product, that provides greater visibility into...
23% -
ights/Press-Releases/2011/10/comScore-Introduces-Ad-Metrix-Social
comScore Introduces Ad Metrix Social™ for Visibility into the Social Side of Display Advertising
comScore is excited to announce the introduction of Ad Metrix Social, a significant new product enhancement that provides unique detail and insight into the social side of display advertising. The availability of this new social measurement module helps...
16% -
ights/Blog/comScore-Introduces-Ad-Metrix-Social-for-Visibility-into-the-Social-Side-of-Display-Advertising
Major Advertising Effectiveness Research Project in the UK
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has been selected by the Association of Online Publishers (AOP) - the industry body representing online publishing companies that create original, branded,...
9% -
ights/Press-Releases/2011/10/Major-Advertising-Effectiveness-Research-Project-in-the-UK
comScore Reports August 2011 US Mobile Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study...
20% -
ights/Press-Releases/2011/10/comScore-Reports-August-2011-US-Mobile-Subscriber-Market-Share
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