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Infographic: Size of Selected Online Video Markets
Warc (World Advertising Research Centre) recently published an infographic in Admap, showing online video viewers for selected markets. The US* is the largest online video market out of the countries shown, by a large margin when compared to Germany which...
19% -
ights/Infographics/Infographic-Size-of-Selected-Online-Video-Markets
Advertising Engagement: Giving Creative Credit Where Credit is Due
Across brand-building disciplines, a chorus championing the virtue of measuring engagement in ad testing grows in number and volume with the emergence of each new digital channel. I and the rest of us at comScore ARS agree that advertising engagement...
11% -
ights/Blog/Advertising-Engagement-Giving-Creative-Credit-Where-Credit-is-Due
comScore to Speak at Upcoming Investor Conferences in September
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced its participation at two investor conferences in September. Each presentation will be webcast live and available at http://ir.comscore.com/events.cfm.
4% -
ights/Press-Releases/2011/9/comScore-to-Speak-at-Upcoming-Investor-Conferences-in-September
comScore Elects Gareth C. C. Chang to Board of Directors
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that its Board of Directors has elected Gareth C. C. Chang to serve as a Director of the company. Mr. Chang’s election fills the vacancy created earlier today by the...
28% -
ights/Press-Releases/2011/9/comScore-Elects-Gareth-C.-C.-Chang-to-Board-of-Directors
Social Networking Accounts for Largest Share of Minutes in Mexico
An analysis of how Internet users in Mexico spend their time online revealed that Social Networking now leads all categories based on total minutes, accounting for 28.6% of time spent online in July up from 12.8% a year ago. Portals accounted for...
31% -
ights/Infographics/Social-Networking-Accounts-for-Largest-Share-of-Minutes-in-Mexico
Estado de Internet en México
This webinar will provide an overview of the global online market, with a thorough analysis of the Mexican market and online audiences.
13% -
ights/Presentations-and-Whitepapers/2011/State-of-the-Internet-in-Mexico
15-24 Year Olds Most Likely to Recall Smartphone Ads in UK
In June 2011, 31.6 percent of UK smartphone users age 15-24 recalled having seen ads in an app or while browsing, the highest penetration among all age groups. 15-24 year olds were 25 percent more likely than the average smartphone user to recall exposure...
42% -
ights/Infographics/15-24-Year-Olds-Most-Likely-to-Recall-Smartphone-Ads-in-UK
Lessons Learned - Driving Effective Returns with Digital Media
During this session, comScore VP of Marketing Solutions Mike Zeman discussed five key lessons learned based on an array of comScore advertising effectiveness studies conducted on behalf of some of the world’s biggest brands. He also addressed the current...
12% -
ights/Presentations-and-Whitepapers/2011/Lessons-Learned-Driving-Effective-Returns-with-Digital-Media
Mobile and Video Emerge As Significant Online Ad Platforms in the UK
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of the online advertising market in the United Kingdom across the general population of fixed line Internet users, online video viewers and smartphone users....
52% -
ights/Press-Releases/2011/9/Mobile-and-Video-Emerge-As-Significant-Online-Ad-Platforms-in-the-UK
Infographic: LinkedIn Usage Across Selected Markets
The monthly French business magazine Capital recently published an infographic using comScore data for select LinkedIn markets* showing that the US is the largest market for the social networking site out of the countries shown, attracting 33.4 million...
20% -
ights/Infographics/Infographic-LinkedIn-Usage-Across-Selected-Markets
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