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In New Zealand, Females Spend Significantly More Time Social Networking than Males
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on Internet usage in New Zealand from its comScore Media Metrix service. The study found that Social Networking ranks as the leading online activity in New...
28% -
ights/Press-Releases/2011/7/In-New-Zealand-Females-Spend-Significantly-More-Time-Social-Networking-than-Males
comScore Releases June 2011 US Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in June with 65.5 percent of search queries conducted....
31% -
ights/Press-Releases/2011/7/comScore-Releases-June-2011-US-Search-Engine-Rankings
comScore Smart Lift Attribution Model Brings the Science of Attribution to Brand Measurement
comScore today announced the launch of the comScore Smart Lift Attribution Model™, a breakthrough methodology that brings the science of attribution to brand measurement. This advancement in attribution modeling, based on validated and time-test marketing...
21% -
ights/Press-Releases/2011/7/comScore-Smart-Lift-Attribution-Model-Brings-the-Science-of-Attribution-to-Brand-Measurement
Smart Lift Attribution Model Gives Ads The Branding Credit They Deserve
comScore today announced its latest innovation in ad effectiveness measurement with the introduction of the Smart Lift Attribution Model™. This new methodology, currently being applied to AdEffx Brand Survey Lift™ studies in the United States, overcomes...
25% -
ights/Blog/Smart-Lift-Attribution-Model-Gives-Ads-The-Branding-Credit-They-Deserve
Spotify Appeals Especially to Spanish Mobile Music Streaming Users
During the three months ending May 2011, 4.1 million people in the EU5 region (France, Italy, UK, Germany, Spain) used a music streaming service on their mobile phone.
24% -
ights/Infographics/Spotify-Appeals-Especially-to-Spanish-Mobile-Music-Streaming-Users
comScore Releases May 2011 Australian Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the online video market in Australia from its comScore Video Metrix service. The report showed that more than 10.7 million Australian Internet users watched...
32% -
ights/Press-Releases/2011/7/comScore-Releases-May-2011-Australian-Online-Video-Rankings
As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising
In today's digital world, it is clear now more than ever before that pricing power is rapidly shifting to the consumer. The digital medium has brought transparency to prices and made it easy for anyone with a computer or mobile device to quickly find...
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ights/Blog/As-Power-Shifts-to-Consumers-Get-Ready-for-a-Renaissance-in-Advertising
Staying Ahead of Invalid Traffic in Digital Audience Measurement
Since the dawn of the Internet, spam has been one of the most prevalent issues plaguing legitimate digital businesses. This persistent pest exists in a variety of very familiar forms, such as email, link and search spam. In comScore’s business of measuring...
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ights/Blog/Staying-Ahead-of-Invalid-Traffic-in-Digital-Audience-Measurement
Top Smartphone OEMs in the US
During the three months ending in May 2011, 76.8 million people in the U.S. owned smartphones. Among smartphone owners, Apple accounted for 26.6% of devices making Apple the top smartphone OEM (Original Equipment Manufacturer) for the month. RIM followed...
18% -
ights/Infographics/Top-Smartphone-OEMs-in-the-US
Pre-Testing Ad Creative Pays for Itself
A four year case study conducted from 2006 to 2009 shows how systematic creative pre-testing drives better advertising results and lowers upfront development costs. The illustration below shows that over the course of the research period, the percentage...
16% -
ights/Infographics/Pre-Testing-Ad-Creative-Pays-for-Itself
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