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Greater China Internet Usage Led by Web Portals as Social Networking Remains Smaller Segment of the Market
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of how Internet users spend their time online in Greater China (defined as Mainland China, Taiwan and Hong Kong) based on data from the comScore Media Metrix...
34% -
ights/Press-Releases/2011/6/Greater-China-Internet-Usage-Led-by-Web-Portals-as-Social-Networking-Remains-Smaller-Segment-of-the-Market
comScore Data on Apple iOS Featured at WWDC
On Monday, we were especially pleased to see comScore’s data featured prominently in the keynote kicking off Apple’s Worldwide Developer Conference (WWDC) in San Francisco. There’s nothing like a 20’ tall pie chart to make a data wonk smile!
28% -
ights/Blog/comScore-Data-on-Apple-iOS-Featured-at-WWDC
The State of the US Mobile Advertising Industry
Mobile advertising spend is projected to reach $2.5 billion by 2014 in the U.S., presenting advertisers and marketers with an incredible opportunity to attract consumers through this dynamic means of consumer engagement.
41% -
ights/Presentations-and-Whitepapers/2011/The-State-of-the-US-Mobile-Advertising-Industry
The State of Online Video in Germany
The value of the online video marketplace in Germany is booming. In April 2011, Internet users in Germany spent more time watching online videos than ever before: 44.9 million people watched online video content for an average of 20 hours each. Join Marc...
17% -
ights/Presentations-and-Whitepapers/2011/The-State-of-Online-Video-in-Germany
State of the Internet in India
Kedar Gavane provides key insights into recent trends in India and the unique opportunities that exist in this dynamic market. The presentation includes
12% -
ights/Presentations-and-Whitepapers/2011/State-of-the-Internet-in-India
NS Most Used Travel Site in the Netherlands
In April 2011, nearly 57 percent of the Dutch online audience visited a travel site, making it the fourth highest European market by penetration.
9% -
ights/Infographics/NS-Most-Used-Travel-Site-in-the-Netherlands
Greater China Internet Usage Led by Web Portals and Entertainment Sites
In Greater China (defined as Mainland China, Taiwan and Hong Kong) Portals commanded the largest share of online minutes, accounting for 24.4% of total time in April, followed by the Entertainment, Search/Navigation, Social Networking and Retail site...
9% -
ights/Infographics/Greater-China-Internet-Usage-Led-by-Web-Portals-and-Entertainment-Sites
Young Males are Heaviest Internet Users in India
This week comScore's Kedar Gavane presented the State of the Internet India. Among the findings, the report looked at the demographic composition of India's online population finding that males spent more time online than females in most age groups in...
19% -
ights/Infographics/Young-Males-are-Heaviest-Internet-Users-in-India
Television and Fixed Internet Found to be Most Important Information Sources in Japan Following Earthquake and Tsunami
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on the use of various Japanese media sources in the aftermath of the March earthquake and tsunami disaster based on data from the comScore MobiLens and comScore...
26% -
ights/Press-Releases/2011/6/Television-and-Fixed-Internet-Found-to-be-Most-Important-Information-Sources-in-Japan-Following-Earthquake-and-Tsunami
Number of U.S. Mobile Display Advertisers More than Doubles in Past Two Years
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a U.S. study on mobile advertising, which found that the number of advertisers using mobile display ad campaigns has more than doubled in the past two years,...
48% -
ights/Press-Releases/2011/6/Number-of-U.S.-Mobile-Display-Advertisers-More-than-Doubles-in-Past-Two-Years
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