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comScore Releases February 2011 US Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 170 million U.S. Internet users watched online video content in February for an average of 13.6 hours per viewer....
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ights/Press-Releases/2011/3/comScore-Releases-February-2011-US-Online-Video-Rankings
What’s My Comp Index?
In today’s frantic digital media environment (how many times have you heard, “I need it yesterday”?), we often get asked by media planners and sellers, “what’s the comp index?” or “what’s my comp index?” For those who may not be familiar with this term,...
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ights/Blog/What-s-My-Comp-Index
Mobile Internet Traffic in Japan Spikes in Response to the Tsunami
Shortly after the earthquake in Japan happened at 2:47 PM JST on March 11, there was a large spike in traffic coming from both computer-based and mobile Internet users. Over the next two days, mobile Internet traffic continued to increase in volume relative...
32% -
ights/Infographics/Mobile-Internet-Traffic-in-Japan-Spikes-in-Response-to-the-Tsunami
Daily Mobile Consumption in the US
Americans are turning to their mobile devices with increasing frequency. More than 60% of consumers participating in the most popular seven mobile activities communication, listening to music, news and weather - do so at least once a week. More than...
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ights/Infographics/Daily-Mobile-Consumption-in-the-US
Digital Analytix First to Comply with IAB and ABCe Terminology Guidelines for Counting Audience Size
Yesterday I wrote about comScore’s exciting global launch of Digital Analytix, our next generation web analytics platform that aims to overcome many of the most chronic and acute pain points of web analytics professionals today. Digital Analytix delivers...
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ights/Blog/Digital-Analytix-First-to-Comply-with-IAB-and-ABCe-Terminology-Guidelines-for-Counting-Audience-Size
comScore Announces Global Launch of Digital Analytix the Evolution of Web Analytics
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the global launch of comScore Digital Analytix™, an evolutionary solution in web analytics that enables digital marketers and analytics professionals to conduct in-depth...
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ights/Press-Releases/2011/3/comScore-Announces-Global-Launch-of-Digital-Analytix-the-Evolution-of-Web-Analytics
comScore Introduces Digital Analytix: Overcoming Pain Points with Digital Data
Today, comScore introduced a next generation web analytics product to the market called Digital Analytix. We’re excited about it for a lot of reasons, but mostly because it solves a number of ongoing challenges that we believe have caused pain for the...
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ights/Blog/comScore-Introduces-Digital-Analytix-Overcoming-Pain-Points-with-Digital-Data
A Retrospective View of 50 Years of Advertising Research
This year, the Advertising Research Foundation (ARF) is celebrating its 75 year anniversary. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives...
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ights/Blog/A-Retrospective-View-of-50-Years-of-Advertising-Research
comScore Releases February 2011 US Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 65.4 percent of searches conducted....
31% -
ights/Press-Releases/2011/3/comScore-Releases-February-2011-US-Search-Engine-Rankings
In the UK More Than Half of Ad Exposed Unique Visitors Saw Ads on Newspaper Sites
In January 2011 a total of 42 million Unique Visitors were exposed to online display advertising in the UK; 54% of this advertising exposed audience saw ads on the newspaper category during the month.
9% -
ights/Infographics/In-the-UK-More-Than-Half-of-Ad-Exposed-Unique-Visitors-Saw-Ads-on-Newspaper-Sites
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