title - Comscore, Inc.

comScore Reports December 2010 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending December 2010. The report...
28% - ights/Press-Releases/2011/2/comScore-Reports-December-2010-US-Mobile-Subscriber-Market-Share

comScore Reports Record-Breaking $43.4 Billion in Q4 2010 U.S. Retail E-Commerce Spending

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q4 2010 U.S. retail e-commerce sales estimates, which showed that online retail spending reached a record $43.4 billion for the quarter, up 11 percent versus year...
18% - ights/Press-Releases/2011/2/comScore-Reports-Record-Breaking-43.4-Billion-in-Q4-2010-U.S.-Retail-E-Commerce-Spending

Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One of 2010’s Best Ads

Super Bowl ads are known as the pinnacle of creativity and entertainment in advertising. Given their vast reach among an audience eager to see and hear what advertisers have to say, the Super Bowl provides a unique and valuable opportunity for marketers,...
14% - ights/Blog/Scoring-with-Super-Bowl-Advertising-Why-Google-s-Parisian-Love-Was-One-of-2010-s-Best-Ads

The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study

The study addresses the key sources of discrepancy between server-based and panel-based data in Australia and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences. Without appropriate adjustments,...
8% - ights/Presentations-and-Whitepapers/2011/The-Impact-of-Cookie-Deletion-on-Site-Server-and-Ad-Server-Metrics-in-Australia-An-Empirical-comScore-Study

Mixi Leads Mobile Social Networking in Japan

In December 2010, Mixi Mobile led as the top mobile social networking destination in Japan with 11.3% of mobile users accessing the site during the month. Twitter followed reaching 6.7% of Japanese mobile users, followed by Gree at 6.5% reach. *Data below...
60% - ights/Infographics/Mixi-Leads-Mobile-Social-Networking-in-Japan

comScore Publishes White Paper on the Impact of Cookie Deletion on Website Audience Measurement in Australia

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study. The study addresses the key sources of...
32% - ights/Press-Releases/2011/2/comScore-Publishes-White-Paper-on-the-Impact-of-Cookie-Deletion-on-Website-Audience-Measurement-in-Australia

Al Jazeera Percent of Page Views by Region in 2010

Middle Eastern news network Al Jazeera credited 63.5 percent of its total page views in 2010 to the Middle East - Africa region. North America held the 2nd place majority with 16.7 percent of pages viewed in 2010.
10% - ights/Infographics/Al-Jazeera-Percent-of-Page-Views-by-Region-in-2010

Average length of Online Video increased in the UK

Since September 2009, both the average length per online video and the average minutes people spent watching online video have increased in the UK. In December 2010, the average online video in the UK was 5.5 minutes long, up 25% since September 2009.
22% - ights/Infographics/Average-length-of-Online-Video-increased-in-the-UK

M-Days 2011

Technology and design changed rapidly in the last few years. People use mobile phones more intense. Information technology and mobile communication is changing at an unprecedented rate. The vision for the future of mobile communications is a fully interconnected...
4% - ights/Presentations-and-Whitepapers/2011/M-Days

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