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15-24 Year Olds Most Likely to Recall Smartphone Ads in UK

In June 2011, 31.6 percent of UK smartphone users age 15-24 recalled having seen ads in an app or while browsing, the highest penetration among all age groups. 15-24 year olds were 25 percent more likely than the average smartphone user to recall exposure...
42% - ights/Infographics/15-24-Year-Olds-Most-Likely-to-Recall-Smartphone-Ads-in-UK

comScores Latest Report 2016 US Cross Platform Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR) today published its 2016 U.S. Cross-Platform Future in Focus report. Available to the public as a complimentary download, the report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring...
42% - ights/Press-Releases/2016/3/comScores-Latest-Report-2016-US-Cross-Platform-Future-in-Focus-Available-for-Download

comScore Receives MRC Accreditation for Mobile Viewability Measurement Across Display Video Web and Apps

comScore today announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and video ads, in mobile web and in-app, in validated Campaign Essentials™...
42% - ights/Press-Releases/2017/2/comScore-Receives-MRC-Accreditation-for-Mobile-Viewability-Measurement-Across-Display-Video-Web-and-Apps

Holiday Web Searches

Seasonal Web Usage Driven By Gatherings, Greetings and Games
42% - ights/Press-Releases/2005/11/Holiday-Web-Searches

2015 Argentina Digital Future in Focus

This presentation outlines the full details of our annual report: 2015 Argentina Digital Future in Focus. This presentation includes statistics on the involvement of Argentina in terms of advertising measurement, engagement, social networks and the impact...
42% - ights/Presentations-and-Whitepapers/2015/2015-Argentina-Digital-Future-in-Focus

Challenges and Opportunities of Measurements in Mobile

As the umbrella of the ‘digital’ ecosystem continues to spread to new platforms and media types, measurement must also adapt to meet the expanding needs of the marketplace. More money is shifting into mobile, so the need to accurately and independently...
42% - ights/Blog/Challenges-and-Opportunities-of-Measurements-in-Mobile

Firefox vs. Internet Explorer

Welcome to my first posting on comScore Voices. Here, I’ll take the opportunity to discuss topics and provide information that I hope will be relevant – and valuable – to anyone who is keenly interested in the continued development of the Internet as...
42% - ights/Blog/Firefox-vs.-Internet-Explorer

2016 U.S. Cross-Platform Future in Focus

2015 was another transformative year in media, as TV and digital convergence accelerates and the longstanding consumer habits continue to be upended. While the media landscape is often described as growing increasingly ‘fragmented’, a more accurate description...
42% - ights/Presentations-and-Whitepapers/2016/2016-US-Cross-Platform-Future-in-Focus

.Fox Networks and comScore Reveal Ground-Breaking Findings About the Branding Impact of Online Advertising

.Fox Networks (pronounced “dot-fox”), the leading global online network from Fox International Channels (FIC) and comScore, a leader in measuring the digital world, today unveiled the findings of a ground-breaking U.K. study.
42% - ights/Press-Releases/2010/3/Fox-Networks-and-comScore-Reveal-Ground-Breaking-Findings-About-the-Branding-Impact-of-Online-Advertising