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The Varying Impact of Ad Frequency in the Digital Environment
Last week at the annual ARF Re:Think conference in New York, Hernan Lopez, President of .Fox Networks, and I presented an analysis of four ad campaigns run on the .Fox Network in the U.K that were evaluated using the comScore AdEffx™ platform. One of...
26% -
ights/Blog/The-Varying-Impact-of-Ad-Frequency-in-the-Digital-Environment
UK Leads European Countries in Smartphone Adoption with 70% Growth in Past 12 Months
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the smartphone market in Europe showing that smartphone adoption in the EU5 (U.K., France, Germany, Spain, Italy) has grown 32 percent versus a year ago...
41% -
ights/Press-Releases/2010/3/UK-Leads-European-Countries-in-Smartphone-Adoption-with-70-Growth-in-Past-12-Months
The Relaunch of Syfy: When Search Shapes the Brand
How do you define a "brand?" Traditionally when you think of a brand, you might envision a logo, a sponsorship, perhaps even an ad campaign. The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination...
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ights/Blog/The-Relaunch-of-Syfy-When-Search-Shapes-the-Brand
comScore ARS Provides Research for ARF Ogilvy Award-Winning Walmart Campaigns
comScore ARS, a leading marketing research and advertising research provider to global corporations, today announced that its client Walmart has been recognized by the Advertising Research Foundation (ARF) with two David Ogilvy Awards for Excellence in...
15% -
ights/Press-Releases/2010/3/comScore-ARS-Provides-Research-for-ARF-Ogilvy-Award-Winning-Walmart-Campaigns
Four Ways to Improve Display Advertising
Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Internet, on a relative basis digital ad spending continues...
15% -
ights/Blog/Four-Ways-to-Improve-Display-Advertising
Media Metrix 360: Unified Digital Measurement for Asia-Pacific
During this session, Pat Pellegrini, (VP of International Research) and Kalyan Lanka (Senior Product Manager) provide details about the Unified Digital Measurement approach, explain its benefits, and outline what you should expect with future releases...
17% -
ights/Presentations-and-Whitepapers/2010/Unified-Digital-Measurement-for-Asia-Pac
.Fox Networks and comScore Reveal Ground-Breaking Findings About the Branding Impact of Online Advertising
.Fox Networks (pronounced “dot-fox”), the leading global online network from Fox International Channels (FIC) and comScore, a leader in measuring the digital world, today unveiled the findings of a ground-breaking U.K. study.
42% -
ights/Press-Releases/2010/3/Fox-Networks-and-comScore-Reveal-Ground-Breaking-Findings-About-the-Branding-Impact-of-Online-Advertising
The Power of Plan Metrix: Using Plan Metrix and comScore Data for Powerful Media Planning
During this webinar, comScore’s Product Specialist, John Triggs, shows you how to conduct powerful audience analyses with data that connects consumer’s attitudes and lifestyle with their online behavior.
14% -
ights/Presentations-and-Whitepapers/2010/The-Power-of-Plan-Metrix
comScore Releases Results of Study on Apple iPad
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a survey of 2,176 Internet users regarding their awareness, attitudes and opinions of the Apple iPad and other e-readers/tablet devices. Results were...
32% -
ights/Press-Releases/2010/3/comScore-Releases-Results-of-Study-on-Apple-iPad
Travel Websites in Singapore Amass Record Number of Visitors
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on visitation to online Travel sites in Singapore, which found that more than 40 percent of Singapore’s Web population visited a Travel site in January. Nearly...
15% -
ights/Press-Releases/2010/3/Travel-Websites-in-Singapore-Amass-Record-Number-of-Visitors
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