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Telecomscom Interview with Brian Jurutka
Brian Jurutka, Senior Vice President, Telecoms at comScore, talks to Telecoms.com at TM World Forum 2014 about comScore’s role in helping companies understand and monetize digital consumer relationships.
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ights/Blog/Telecomscom-Interview-with-Brian-Jurutka
Activating Inventory 3 Key Lessons for Publishers to Unlock Hidden Revenue
Advancements in digital advertising technology have promised advertisers more granular, powerful targeting to help them reach specific or niche audiences. While these hyper-targeted ad segments are incredibly valuable for advertisers, the often manual...
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ights/Blog/Activating-Inventory-3-Key-Lessons-for-Publishers-to-Unlock-Hidden-Revenue
Big 3 Holiday Days Exceed 22 Billion in Online Spending
Top spending day Cyber Monday grew 24 percent to $9.8 billion, while earlier start to holiday shopping season saw online sales pulled forward to Thanksgiving and Black Friday.
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ights/Blog/Big-3-Holiday-Days-Exceed-22-Billion-in-Online-Spending
Comscore and Samba TV Announce Expansion of Connected TV Data Partnership to Australia
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider...
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ights/Press-Releases/2021/2/Comscore-and-Samba-TV-Announce-Expansion-of-Connected-TV-Data-Partnership-to-Australia
Comscore Reports TV Viewing Engagement for Week Ending January 31 2021
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 31, 2021.
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ights/Press-Releases/2021/2/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-January-31-2021
Sports TV it s always the season part 1
There’s always a good reason to watch sports on TV. These days it’s the men’s Euro 2020 football championship (2021 edition), whilst later in the summer it might be the Tokyo Olympics, or even the British & Irish Lions tour to South Africa. With dedicated,...
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ights/Blog/Sports-TV-it-s-always-the-season-part-1
Spotlight on the Power of Minority-Owned Media
Upfront season is here, and advertisers are increasing their focus on minority-owned and minority-focused media outlets when considering future ad spend. Minority-owned media have the unique power to capture engaged, segmented audiences for their advertisers....
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ights/Blog/Spotlight-on-the-Power-of-Minority-Owned-Media
The Constant of Quality
In the battle for consumer attention, publishers, brands, and influencers can be tempted to chase vanity metrics and other instantly gratifying “quick wins”.
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ights/Presentations-and-Whitepapers/2020/The-Constant-of-Quality
Quantifying Growth in Generative AI Queries with Comscore Measurement
Comscore today released the first results of its new search market collection and reporting of generative AI queries.
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ights/Press-Releases/2023/11/Quantifying-Growth-in-Generative-AI-Queries-with-Comscore-Measurement
Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new standard for the box office this season.
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ights/Blog/Consumers-set-up-a-blockbuster-holiday-season-at-the-Box-Office
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