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2013 Mobile Future in Focus
In this presentation, comScore Senior Vice President of Mobile Mark Donovan will explore the U.S. and international mobile market dynamics and discuss what they mean for the coming year.
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ights/Presentations-and-Whitepapers/2013/2013-Mobile-Future-in-Focus2
2013 Latin America Digital Future in Focus
comScore presents the 2013 Latin America Digital Future in Focus report, providing an overview of the Latin American digital landscape and identifying the prevailing trends in web usage, online video, mobile and ecommerce.
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ights/Presentations-and-Whitepapers/2013/2013-Latin-America-Digital-Future-in-Focus
The State of Online Video in Latin America – Spotlight on Argentina
The State of the Online Video was presented at IAB Argentina on August 25th by Tania Yuki, comScore Senior Director of Video and Cross Media Products. The presentation delivers an overview of online video trends and viewing in Latin America with a special...
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ights/Presentations-and-Whitepapers/2010/The-State-of-Online-Video-in-Latin-America-Spotlight-on-Argentina
We Know Who’s Watching You - Do You?
Since YouTube broke onto the scene and was acquired by Google in late 2006, we’ve been heralding every year as the “year of the video”. The video advertising landscape in the UK has grown from almost nothing in 2007 to a predicted £100m in 2011, showing...
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ights/Presentations-and-Whitepapers/2011/We-Know-Who-s-Watching-You-Do-you
State of Digital Q4 2012
In this quarterly analysis, comScore Senior Director Tiffany Walker provides key insights into the digital usage and trends that shaped Q4 2012.
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ights/Presentations-and-Whitepapers/2013/State-of-Digital-Q4-2012
Digital Analytics: A Thirty Year Retrospective
In this presentation, comScore Chairman and Co-Founder Gian Fulgoni takes us back through time to show how the early roots of “big data” and “analytics” began in the 1970’s, what they looked like during the early years of the internet, and finally how...
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ights/Presentations-and-Whitepapers/2013/Digital-Analytics-A-Thirty-Year-Retrospective
Non-Human Traffic: Why It Matters and Why You Should Care
The issue of fraudulent and invalid traffic (IVT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. See the presentation to understand the importance of this issue.
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ights/Presentations-and-Whitepapers/2016/Non-Human-Traffic-Why-It-Matters-and-Why-You-Should-Care
Digital Advertising Is Dirty. Can Technology Clean It Up?
In this presentation, Martin Bromfield, VP Advertising EMEA at comScore reviews current challenges affecting media buyers in digital advertising today. Martin also shared a panel with Chris Le May from DataXu, Pete Robins, agenda21, Keith Moor, Santander...
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ights/Presentations-and-Whitepapers/2016/Digital-Advertising-Is-Dirty-Can-Technology-Clean-It-Up
Elementos para una medicion exitosa en internet
After a series of big changes in digital measurement over the last couple of last months, we talked with Ivan Marchant about some important issues, like what are the different measurement methodologies used in the digital global marketplace and the tools...
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ights/Blog/Elements-for-a-successful-online-measurement
Решения comScore для прозрачности купли-продажи рекламы в Programmatic
During this session, Sergey Onishenko, Sales Director, Russia & CIS presents around the importance of trust within the programmatic environment and the tools available that comScore can help with the industry to achieve this and improve programmatic ROI.
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ights/Presentations-and-Whitepapers/2016/The-importance-of-trust-and-transparency-in-Programmatic
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