Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Smartphones have hit the mainstream in the U.S., with 54 percent of the mobile audience using smartphones. In this presentation, Comscore Senior Vice President of Mobile Mark Donovan will share key insights from our 2013 Mobile Future in Focus whitepaper, covering U.S. and international mobile market dynamics and what they mean for the coming year.
Some of the key insights shared in the presentation include: