Search for "company with 75M monthly users app NYSE 2015" returned 5366 matches

How To Get Brand Advertisers To Spend More On The Web

It’s high time our industry provide large branding advertisers with metrics that prove that the web offers just as much—if not more—ROI as traditional media. That’s the best way to convince them that it’s OK to shift large portions of their ad spending...
15% - ights/Blog/How-To-Get-Brand-Advertisers-To-Spend-More-On-The-Web

There's Something Happening Here... And What It Is Is Becoming Clearer

I’ve been involved in measuring advertising effectiveness for much of my 40 year market research career, most often using behavioral metrics such as sales to gauge advertising’s ROI. During this time, I’ve become a big believer in the importance of reach...
13% - ights/Blog/There-s-Something-Happening-Here-And-What-It-Is-Is-Becoming-Clearer

Creative Advertising Insights from comScore Ad Metrix

How much do you really know about your client's competitors and their online display strategy? As an agency, it's your job to know exactly what your client's competitors are up to. Standard ad metrics just can't tell the whole story. To be effective,...
9% - ights/Presentations-and-Whitepapers/2009/Creative-Advertising-Insights-from-comScore-Ad-Metrix

As Print Newspapers Decline How Does Digital Fill the Void

You can’t help but read in the news today – ironically -- about the challenges facing the newspaper industry. In the course of the past few months, both the Rocky Mountain News and the Seattle Post-Intelligencer have ceased print news operations, with...
26% - ights/Blog/As-Print-Newspapers-Decline-How-Does-Digital-Fill-the-Void

comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2009

comScore, Inc. today released its monthly analysis of U.S. Web activity at the top online properties for June 2009 based on data from the comScore Media Metrix service. Online visitation to travel sites gained as Americans began planning and preparing...
21% - ights/Press-Releases/2009/7/comScore-Media-Metrix-Ranks-Top-50-U.S.-Web-Properties-for-June-2009

A Generation Ahead

I’ve been in media research for 29 years. I’ve been an executive at Arbitron, and President/CEO at Simmons. So, by now I might know a thing or two about this business. When I joined comScore in 2007, it was largely because I had long considered the company...
35% - ights/Blog/A-Generation-Ahead