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Dicas para uma estratégia eficaz de mensuração em mídias sociais
In this presentation, Daniele Barracas, Business Manager at Salesforce, provided us with tips on how to best take advantage of the performance measurement of social networks.
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ights/Presentations-and-Whitepapers/2015/Tips-for-Effective-Social-Media-Measurement
How Retailers Can Act on the Shopping Behavior of Today’s Global Flex Shopper
This webinar shares results from a survey commissioned by UPS and administered by comScore of more than 19,000 global online shoppers and evaluates their habits from pre-purchase to post-delivery. The study goes beyond other retail industry studies to...
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ights/Presentations-and-Whitepapers/2015/How-Retailers-Can-Act-on-the-Shopping-Behavior-of-Todays-Global-Flex-Shopper
Measuring Multichannel Marketing
Media continues to redefine itself as new platforms for consuming content emerge and as consumers viewing habits change to an on-the-go lifestyle. With these changes comes a need for marketers to understand where and how content is engaged with to better...
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ights/Presentations-and-Whitepapers/2015/Measuring-Multichannel-Marketing
The Ozone Project Extends Reach
The Ozone project, a joint ad network with News UK, The Telegraph, and The Guardian News and Media, offers brands and advertisers the opportunity to buy audiences at scale in a premium, brand safe environment.
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ights/Presentations-and-Whitepapers/2018/The-Ozone-Project-Extends-Reach
New Canadian Trends in Online Sports Consumption
How have Canadians changed in the way they engage with sports media online, and how can marketers and media companies reach and influence them? Download the Comscore whitepaper.
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ights/Presentations-and-Whitepapers/2019/New-Canadian-Trends-in-Online-Sports-Consumption
The Next Frontier in OTT
The Pay TV Show looked at the innovative technologies, strategies and business models that telecom, tech and media companies are using to compete in what has become a marketplace of mayhem.
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ights/Presentations-and-Whitepapers/2019/The-Next-Frontier-in-OTT
State of OTT
Over-the-top (OTT) viewing has become a mainstream behavior in the United States with OTT households growing by more than 25 percent in the past two years. As new devices, services and content become available, it's more important than ever to stay informed...
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ights/Presentations-and-Whitepapers/2019/State-of-OTT
Buying the Dip or Weathering the Storm? Brokerage Shopping During the COVID 19 Pandemic
Volatility and uncertainty have always been a factor for prospective investors, but with the COVID-19 pandemic, record unemployment, and multiple stock market “circuit breakers” tripping in Q1’20, now is one of the most interesting times in history to...
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ights/Presentations-and-Whitepapers/2020/Brokerage-Shopping-During-the-COVID-19-Pandemic
Employee Spotlight: Comscore's Tershone Phillips on Diversity in the Media Industry and Her Hope for Change
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ights/Videos/Interview/Comscore-s-Tershone-Phillips-on-Diversity-in-the-Media-Industry-and-Her-Hope-for-Change
Connected TV Advertising in the UK
The proliferation of digital channels over the past decade has caused a giant shift in the marketing mix and now the industry is seeing another seismic shift with the emergence of Connected TV (CTV). Comscore conducted a survey in January 2020 of UK marketing...
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ights/Presentations-and-Whitepapers/2020/Connected-TV-Advertising-in-the-UK
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