Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Over-the-top (OTT) viewing has become a mainstream behavior in the United States with OTT households growing by more than 25 percent in the past two years. As new devices, services and content become available, it's more important than ever to stay informed on trends and shifts in this dynamic space.
Our third annual “State of OTT” webinar takes an in-depth look at today’s over-the-top content consumption and device usage.
This webinar answers key questions, such as:
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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