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We’re Breaking Silos for Audience-Based Buying
Tracking cross-platform viewership to ensure that advertising reaches its intended audience has become much more sophisticated as marketers, agencies, media outlets and measurement companies combine their consumer data in various ways.
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ights/Videos/Interview/We-re-Breaking-Silos-for-Audience-Based-Buying
TV Needs an Impression-Based Currency for Pay-Per-Performance
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ights/Videos/Interview/TV-Needs-an-Impression-Based-Currency-for-Pay-Per-Performance
Online Video Measurement: Canada
During this presentation, Dan Piech shares new innovations in video measurement, as well as some simple insights that will help publishers supercharge their online video business in 2010 and beyond!
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ights/Presentations-and-Whitepapers/2010/Online-Video-Measurement-Canada
The 2009 comScore Online Credit Card Report
As the economy and recent credit card regulations continue to shape the credit card industry, the 2009 comScore Online Credit Card Report presents a deep dive into the behaviors and perceptions of consumers in the changing credit card industry online....
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ights/Presentations-and-Whitepapers/2009/2009-comScore-Online-Credit-Card-Report
The Digital Consumer Will Shape the New Brave New World
In this presentation, Brent Lowe-Bernie takes a detailed look at the latest trends in digtial behaviour in the New Brave New World both internationally and domestically.
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ights/Presentations-and-Whitepapers/2010/The-Digital-Consumer-Will-Shape-the-New-Brave-New-World
GSMA Mobile Media Metrics Mobile World Congress Seminar
The GSMA and comScore, in partnership with operators O2, Vodafone, Orange, T-Mobile and 3UK launched the GSMA Mobile Media Metrics (MMM) product, a pioneering census-level solution for mobile media reporting in the UK in the beginning of February. This...
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ights/Presentations-and-Whitepapers/2010/GSMA-Mobile-Media-Metrics-Mobile-World-Congress-Seminar
Best Practices for High Impact Online Advertising
comScore teams with Kontera to explore how effective user-initiated advertising can advance consumers through each stage of the purchase funnel. We review current trends in online advertising and shopping behavior, as well as campaign results, lessons...
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ights/Presentations-and-Whitepapers/2010/Best-Practices-for-High-Impact-Online-Advertising
The CTV Opportunity in the UK
The growing number of TV sets connected to the internet (also referred to as CTVs) is translating into more content and experiences for consumers, and more opportunities for advertisers to engage with them. But how quick are advertisers to capitalise...
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ights/Presentations-and-Whitepapers/2021/The-CTV-Opportunity-in-the-UK
Movie Theaters are Primed for a Comeback
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ights/Videos/Box-Office-Bites/Movie-Theaters-are-Primed-for-a-Comeback
Addressable Ads Promise Outcome-Based Metrics
National networks are increasingly prioritizing addressable advertising, and demand is outstripping supply on linear TV Beet.TV spoke with Scott Worthem, Global EVP, Strategic Partnerships & Business Development, Comscore regarding the addressable opportunity...
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ights/Videos/Interview/Addressable-Ads-Promise-Outcome-Based-Metrics
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