Search for "company with 75M monthly users app NYSE 2015" returned 5366 matches

Measurement of Online Advertising ROI: The 100% Solution

For me, the quote sums up the challenge. While it’s alluring to believe that there is one simple, easily-obtainable metric that will accurately and reliably predict advertising success, I believe this is a siren’s song. And, I suspect that most experienced...
7% - ights/Blog/Measurement-of-Online-Advertising-ROI-The-100-Solution

The Ugly Reality of Using Site Server Data for Media Planning

Kevin Mannion’s January 25 blog about engagement metrics on MediaPost’s Online Metrics Insider raises some interesting issues about online measurement, but fails to address the inability of site server data to provide any of the key people-based metrics...
26% - ights/Blog/The-Ugly-Reality-of-Using-Site-Server-Data-for-Media-Planning

E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry

At the recent ePharma Summit in Philadelphia, Evolution Road’s Paul Ivans and I presented our consumer e-marketing effectiveness benchmarks for the pharmaceutical industry.
8% - ights/Blog/E-marketing-Effectiveness-Benchmarks-for-the-Pharmaceutical-Industry