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Year in Review 2022

From cross platform video, to advertising in gaming, and accelerating trends in digital retail, we broke down the actionable insights that pointed to shifts in audience behaviors and the pathways to thriving for brands and publishers.
7% - ights/Presentations-and-Whitepapers/2023/Year-in-Review-2022

New England Sports Shine in Boston MA

The New England Patriots season kicked off versus the Philadelphia Eagles last Sunday.
7% - ights/Blog/New-England-Sports-Shine-in-Boston-MA

Football Sees Another Week of Success in Albany Schenectady NY

Residents in the Albany-Schenectady, NY market followed the trend seen across the nation in recent weeks, as broadcast and cable series were dominated by NFL Football.
7% - ights/Blog/Football-Sees-Another-Week-of-Success-in-Albany-Schenectady-NY

Comscore Campaign Ratings Improves Demographic Targeting Through In-flight Cross Platform Campaign Metrics

Comscore CamComscore Empowers Bourbon Distillery to Improve Demographic Targeting Through Access to In-Flight Cross-Platform Campaign Metricspaign Ratings Improves Demographic Targeting Through In-flight Cross Platform Campaign Metrics
7% - e-Studies/Comscore-Campaign-Ratings-Improves-Demographic-Targeting-Through-In-flight-Cross-Platform-Campaign-Metrics

Quick Guide to the 2023 FIFA Womens World Cup

Another FIFA Women’s World Cup has come and gone, and Spain was crowned World Champion. While the winner has been decided, there is still a wealth of data to learn from on how audiences engaged around the tournament.
7% - ights/Blog/Quick-Guide-to-the-2023-FIFA-Womens-World-Cup

Social Networking Visitation and Engagement by Region

An analysis of social networking visitation and engagement by region revealed that Asia Pacific, home to the largest online audience of the five global regions, contributed 32.5% of worldwide visitors to the category.
7% - ights/Infographics/Social-Networking-Visitation-and-Engagement-by-Region