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To What Do I Owe This Success Optimizing TV Ad Campaigns to Drive Automotive Sales

To better understand how advertising – and specifically, TV advertising – drives consumer behavior, comScore compared gross ratings point (GRP) volumes* to automotive shopper** volumes for two major auto brands and analyzed the relationship between TV...
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In Uncertain Times People Turn to Local News

It was just months ago that news of the novel coronavirus, COVID-19, came to light. While many national-centric news outlets warned that COVID-19 would eventually spread in America, that prediction has now become reality in our local communities. Although...
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All Eyes on NFL Football in Los Angeles CA

In another strong week for NFL football, Los Angeles residents couldn’t help but to support their favorite teams on television.
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Football Coverage Shines in Charlotte NC

Charlotte, NC residents couldn’t get enough NFL and college football this week.
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Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting.
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2022 FIFA World Cup the sponsors hitting the back of the net

As we near the final stages of the tournament, we look at how the sponsors are faring.
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