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Share of Device Traffic in Brazil

In May 2011, non-computer devices accounted for 0.6% of total web traffic in Brazil. Of this 0.6% of non-PC traffic, mobile devices accounted for 61.4% of web traffic, while tablets accounted for 33.4% of traffic. Other devices, which includes handheld...
4% - ights/Infographics/Share-of-Device-Traffic-in-Brazil

Share of Device Traffic in Chile

In May 2011, non-computer devices accounted for 2.0% of total web traffic in Chile. Of this 2.0% of non-PC traffic, mobile devices accounted for 79.8% of web traffic, while tablets accounted for 13.5% of traffic. Other devices, which includes handheld...
4% - ights/Infographics/Share-of-Device-Traffic-in-Chile

Hotmail and Gmail Appeal to Younger Demographic in Canada

The top 3 email properties in Canada show some interesting differences in audience composition by age. The majority of the online audience at Hotmail (21.0%) and Gmail (22.7%) fall in the 25-34 age bracket. However, more than 50 percent of the audience...
4% - ights/Infographics/Hotmail-and-Gmail-Appeal-to-Younger-Demographic-in-Canada

Infographic Search Dominates Traffic to Retail Destination Sites but Social is on the Rise in UK

Enders Analysis recently released their first ‘UK consumer e-commerce trends’ report and included this infographic based on comScore data highlighting online retail behaviour. Online search engines like Google and Bing accounted for 36% of traffic to...
4% - ights/Infographics/Infographic-Search-Dominates-Traffic-to-Retail-Destination-Sites-but-Social-is-on-the-Rise-in-UK

Smartphones Surpass Feature Phones to Gain Traction Among ‘Early Majority’

2011 saw smartphones surpass feature phones to account for majority of new device purchases across several markets in 2011. Germany, France, Italy, Canada, and the U.S. all saw smartphones achieving this milestone, joining the UK and Spain which passed...
4% - ights/Infographics/Smartphones-Surpass-Feature-Phones-to-Gain-Traction-Among-Early-Majority

UK Email Usage Shifting from Computer to Mobile

In the UK, nearly 30.6 million unique visitors accessed email sites like Windows Live Hotmail and Yahoo! Mail via their home or work computer during March 2012. Fixed internet email usage saw a rise of 1 percent over the past year by visitors but email...
4% - ights/Infographics/UK-Email-Usage-Shifting-from-Computer-to-Mobile

Share of Smartphone Market by Operating System in EU5

Symbian’s stronghold on the European smartphone market loosened in 2010 as other platforms gained traction. Symbian saw its smartphone market share decline from 63.0 percent in December 2009 to 47.8 percent in December 2010, while Android consumed the...
4% - ights/Infographics/Share-of-Smartphone-Market-by-Operating-System-in-EU5

Groupon Contributes to Significant Growth for Coupon Sites in Europe

The total number of people using coupon sites in Europe in a month grew 162 percent to 34.9 million visitors in December 2010 when compared to the prior year. The sizeable growth can largely be attributed to the emergence of Groupon, which was not a significant...
4% - ights/Infographics/Groupon-Contributes-to-Significant-Growth-for-Coupon-Sites-in-Europe

comScore Study Reveals Declining Percent of US Consumers Buying the Brand They Want Most

Today, comScore released the results of a study on U.S. consumer buy down behavior in the aftermath of the most recent economic recession. To download a complimentary copy of the report, visit http://www.comscore.com/BuyDown2011. In a survey conducted...
4% - ights/Infographics/comScore-Study-Reveals-Declining-Percent-of-US-Consumers-Buying-the-Brand-They-Want-Most

Apple iOS Surpasses Symbian in Share of Mobile Phones and Connected Devices in Use in EU5

Across the EU5, 91.4 million mobile subscribers reported using smartphones in the 3 month average ending August 2011, up 46 percent from last year. Although Symbian continues to have the largest share of the smartphone market, its audience among all mobile...
4% - ights/Infographics/location_13189