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National Broadcast TV Trends: Viewership Analysis Heading Into 2022

Get a comprehensive view of 2021 broadcast TV consumption in the U.S. and learn about key trends shaping the future of the industry. Key insights include: -Daypart analysis for the major broadcast networks -Shifts in audience viewership from 2020...
9% - ights/Presentations-and-Whitepapers/2022/National-Broadcast-TV-Trends-Viewership-Analysis-Heading-Into-2022

March is Madness in the State of Illinois

Illinois High School Sports Basketball State Play-offs get Major Comscore Ratings
21% - ights/Blog/March-is-Madness-in-the-State-of-Illinois

Consumer Journey Online

A case study that shows how we can help our clients navigate different perspectives in order to reach relevant audiences no matter where they are.
31% - e-Studies/Consumer-Journey-Research

Exclusive Box Office Overview With Paul Dergarabedian - Weekend of April 15-17, 2022

Easter weekend sees the Wednesday debut of Sony’s “Father Stu” starring Mark Wahlberg and of course Warner Bros.
13% - ights/Videos/Box-Office-Bites/Exclusive-Box-Office-Overview-With-Paul-Dergarabedian-Weekend-of-April-15-17-2022

Michael Viane Joins Comscore Movies as Head of Global Revenue

Comscore today announced the appointment of Michael Viane as Head of Global Revenue for Comscore Movies. Viane will lead Comscore Movie’s sales efforts effective April 18th and report to EVP and Global Managing Director Arturo Guillén.
22% - ights/Press-Releases/2022/3/Michael-Viane-Joins-Comscore-Movies-as-Head-of-Global-Revenue

Ranking-de-Medios-auditados-por-Comscore-en-Colombia-Febrero-2022

Como medidor de audiencias tercero independiente exponemos los rankings de medios digitales desglosado por propiedad y dominio dentro de la auditoría de Comscore en Colombia.
24% - ights/Blog/Ranking-de-Medios-auditados-por-Comscore-en-Colombia-Febrero-2022

S.S. Rajamouli - An exclusive interview with the famed director of "RRR!"

Watch Paul Dergarabedian, Comscore Sr. Media Analyst, in conversation with acclaimed filmmaker S.S. Rajamouli to discuss the director’s latest epic worldwide hit “RRR,” his incredible career, his philosophy on moviemaking, and upcoming projects.
13% - ights/Videos/Box-Office-Bites/S.S.-Rajamouli-An-exclusive-interview-with-the-famed-director-of-RRR

Comcast's Effectv Taps Comscore for Local TV Measurement Currency

Comscore and Effectv announced today that Effectv will be using Comscore’s local TV measurement solution as a new form of currency.
17% - ights/Press-Releases/2022/3/Comcast-s-Effectv-Taps-Comscore-for-Local-TV-Measurement-Currency

NCAA Basketball Tournament Sparks Marketing Madness

This year’s NCAA basketball tournament was exciting for a variety of reasons – history-making games, bracket-breaking upsets, and amazing plays. For brands and marketers, it was also an exciting opportunity to reach a highly engaged audience in a fun...
17% - ights/Blog/NCAA-Basketball-Tournament-Sparks-Marketing-Madness

Inside the race to create a better cross-channel currency for CTV

Comscore is so excited to have participated at The Drum Digital Transformation Festival! Comscore’s Tania Yuki joined industry leaders from Finecast, Roku Inc., and FreeWheel to discuss the best new theories to create a better a cross-channel currency...
13% - ights/Videos/Interview/Inside-the-race-to-create-a-better-cross-channel-currency-for-CTV