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Online Measurement in a Privacy-Forward Future
Last Thursday, June 24, 2021, Google published an article that threw much of the online advertising ecosystem into confusion.
26% -
ights/Blog/Online-Measurement-in-a-Privacy-Forward-Future
Comscore Signs Agreement with TheWrap for Digital Audience Measurement
Comscore today announced an agreement to provide TheWrap, the leading digital-first news organization covering the business of entertainment and media via digital, print and live events, with Comscore’s industry-leading digital audience measurement.
22% -
ights/Press-Releases/2021/6/Comscore-Signs-Agreement-with-TheWrap-for-Digital-Audience-Measurement
Comscore y Retargetly se unen para ampliar la solución de targeting sin cookies
Comscore is excited to announce it has partnered with Retargetly, the leading data intelligence platform in Latin America, to deliver the first cookieless targeting solution specifically tailored for the Latin America region.
16% -
ights/Press-Releases/2021/6/Comscore-and-Retargetly-Partner-to-Extend-Cookieless-Targeting-Solution-in-Latin-America
The Importance of Purpose Fact Pack
2020 brought to boiling point many accelerated behaviors - social media, content viewing, ecommerce to name a few, but also a mainstreaming of the idea that buying a product = buying meaning.
10% -
ights/Presentations-and-Whitepapers/2021/The-Importance-of-Purpose-Fact-Pack
Comscore Announces Spectacular Box Office Recovery in France
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced very positive news for theatrical exhibition in France, with our exclusive data demonstrating how the recovery of the movie theater...
16% -
ights/Press-Releases/2021/6/Comscore-Announces-Spectacular-Box-Office-Recovery-in-France
Sports TV it s always the season part 1
There’s always a good reason to watch sports on TV. These days it’s the men’s Euro 2020 football championship (2021 edition), whilst later in the summer it might be the Tokyo Olympics, or even the British & Irish Lions tour to South Africa. With dedicated,...
11% -
ights/Blog/Sports-TV-it-s-always-the-season-part-1
Comscore Publishes New Research Examining Future of App Measurement
The past several years have seen significant evolution in both the web browser environment and the ecosystem of regulations, laws, and consumer awareness about privacy. That’s why Comscore is excited to publish its latest whitepaper exploring the future...
33% -
ights/Press-Releases/2021/6/Comscore-Publishes-New-Research-Examining-Future-of-App-Measurement
App Tracking Transparency and the Future of App Measurement
This whitepaper explores what the future for mobile app measurement looks like for content publishers and advertisers, as these players navigate privacy changes including iOS14.5 and Apple’s App Tracking Transparency framework. It also examines how measurement...
28% -
ights/Presentations-and-Whitepapers/2021/App-Tracking-Transparency-and-the-Future-of-App-Measurement
LGBTQ-Themed Programming Attracts Viewers Across Key Segments
In this infographic, we look at how a selection of LGBTQ-themed TV programs and the networks they air on perform across age groups and with key lifestyle and behavioral segments.
13% -
ights/Infographics/LGBTQ-Themed-Programming-Attracts-Viewers-Across-Key-Segments
Targeting Gen Z
Join Shareablee Account Director Grant Johmann for a conversation with Dietrich Zeledon, VP, Analytics at NBCUniversal Telemundo Enterprises and Maia McCann, Director, In The Know, about how brands can authentically connect with Gen Z.
13% -
ights/Videos/Interview/Targeting-Gen-Z
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