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Online Sports in Europe

This week’s article covers online sports consumption in the EU5 region. We include statistics for France, Germany, Italy, Spain, and the UK. Our snapshot covers sites that offer sporting news, sports magazines, scoreboards, fantasy leagues, and other...
15% - ights/Blog/Online-Sports-in-Europe

Cookie Free Targeting

Comscore has the cookie-free audience targeting solution that you need to continue reaching the same audiences but without user-level identifiers. No cookies, no hashed emails, just next generation solutions to reach your audience.
9% - ights/Blog/Cookie-Free-Targeting

Data Transfers and Standard Contractual Clauses Update

On 7 June 2021, the European Commission published long awaited modernized standard contractual clauses (“SCCs”) under the General Data Protection Regulation (“GDPR”) for data transfers.
13% - ights/Blog/Data-Transfers-and-Standard-Contractual-Clauses-Update

Comscore and Viant Partner to Expand Cookie-Free Predictive Audiences Access

Comscore announced a new partnership agreement with Viant Technology Inc. on the successful integration of Comscore’s entire contextual Activation suite into Viant’s advertising software, Adelphic®.
32% - ights/Press-Releases/2021/6/Comscore-and-Viant-Partner-to-Expand-Cookie-Free-Predictive-Audiences-Access

Target femenino 35 el que cambio todo en digital

Hoy en día estamos totalmente acostumbrados a registrar la afinidad al target femenino en los medios tradicionales en su versión digital, como por ejemplo los sites de noticias. La pregunta es: ¿Siempre ha sido así?
11% - ights/Blog/Target-femenino-35-el-que-cambio-todo-en-digital

Exclusive Multiyear TV Measurement Deal with Global Sports Marketing Agency Octagon

Comscore today announced that Octagon, the world's leading marketing and talent-management agency in sports , has signed a multiyear agreement to utilize Comscore’s TV data for planning, buying and measurement.
13% - ights/Press-Releases/2021/6/Exclusive-Multiyear-TV-Measurement-Deal-with-Global-Sports-Marketing-Agency-Octagon

Comscore Box Office Intelligence Shows 83% of Movie Theaters Are Now Open Worldwide

New data from Comscore shows more than 83% of movie theater locations are now open.
15% - ights/Press-Releases/2021/6/Comscore-Box-Office-Intelligence-Shows-83-of-Movie-Theaters-Are-Now-Open-Worldwide

Online Sports in the Asia-Pacific Region

In this week’s edition of Comscore Snapshots, we look at the consumption of sports content in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot covers that offer...
12% - ights/Blog/Online-Sports-in-the-Asia-Pacific-Region

What does Coinbases digital engagement mean for cryptocurrency

Despite a great start to 2021, to what degree will recent changes to the cryptocurrency market impact engagement with Coinbase?
36% - ights/Infographics/What-does-Coinbases-digital-engagement-mean-for-cryptocurrency

Bill Livek's keynote conversation at the 2021 TV Data & Measurement Summit

Comscore completed a recapitalization in the first quarter that gives the company the flexibility to invest in next generation measurement products. In this keynote conversation, CEO Bill Livek will talk about how Comscore's audience-based measurement...
36% - ights/Videos/Interview/Bill-Livek-s-keynote-conversation-at-the-2021-TV-Data-and-Measurement-Summit