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New milestone represents greatest number of available theaters globally since start of COVID-19 pandemic, highlights enduring appeal of moviegoing experience
RESTON, Va., June 10, 2021 – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to share very positive news for the movies industry: for the first time since the COVID-19 pandemic began, more than 83% of movie theater locations are now open and safely welcoming enthusiastic fans back to the bigger than life big screen experience that only the movie theater can provide.
Films such as Universal’s “F9,” which have thus far generated over $250 million internationally, along with recent hits from Paramount with “A Quiet Place Part II,” Disney’s “Cruella” and Warner Bros.’ latest film in “The Conjuring” franchise have collectively brought in over $500 million in global box office revenue and climbing.
“The exhibition community and the studios have worked together diligently over many months to create theatrical experiences that are unrivaled on any other platform” said Paul Dergarabedian, Senior Media Analyst, Comscore. “There is no question that over the past few weeks, enthusiastic moviegoers have voted with their presence at cinemas around the globe to see the latest blockbuster offerings from the studios while enjoying them on the big screen.”
About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
Daddi Brand Communications
Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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